Hilton Worldwide has reached an agreement to rebrand Paris' Astor Hotel Saint-Honoré under Curio - A Collection by Hilton. The hotel, owned by Maranatha Group, will undergo a substantial refurbishment prior to welcoming its first guests under the Curio brand in 2016 and will open under a franchise between Maranatha and Hilton Worldwide.
Patrick Fitzgibbon, senior vice president, development, Europe & Africa, Hilton Worldwide said, "Having announced our first two hotels in Europe earlier this month, Curio is gaining momentum with an exceptional addition in the heart of Paris' international fashion district. Independently owned and operated, the Astor Hotel will gain superior customer reach by joining Hilton Worldwide's growing international portfolio, which includes more than 4,300 hotels worldwide."
Today's agreement marks an historic occasion for Hilton Worldwide as Astor Hotel Saint-Honoré was built in 1907 by Lord John Jacob Astor. Lord Astor was also responsible for the development of the Astoria Hotel, which, adjoining the Waldorf Hotel went on to become one of Hilton Worldwide's most iconic properties - the original Waldorf Astoria New York.
Mr. Olivier Carvin, CEO, Maranatha, said, "We're embarking on an exciting renovation programme which will preserve and restore this important Parisian landmark for future generations under Curio - A Collection by Hilton. Hilton Worldwide's unparalleled distribution capabilities and customer base will allow us to maintain the hotel's unique charm whilst benefiting from global distribution. Joining Curio is exactly what we want for our company -allowing us to find the right partner in order to preserve the soul of our hotels."
Dianna Vaughan, global head, Curio - A Collection by Hilton said, "Moments away from some of Paris' top attractions, including the Opéra Garnier and Champs-Elysées, the Astor Hotel will undoubtedly prove popular with guests from across the world. Curio's appeal is grounded in its ability to offer authentic experiences in unique properties, and we're excited to introduce the brand to central Paris."
Curio - A Collection by Hilton celebrates the diversity of upper upscale and luxury independent hotels across the world. Introduced in 2014 in response to owner demand, its portfolio of upper upscale and luxury properties includes hotels such as SLS Las Vegas, and the recently announced Reichshof Hamburg and Rumeli Han Istanbul. No two Curio properties are aesthetically alike. Instead, each hotel maintains its independence, whilst being underpinned by Hilton's commercial engine, including participation in its guest loyalty programme - Hilton HHonors - which now boasts more than 44 million members globally.
Upon completion of the refurbishment, the Astor Hotel will feature 128 stylish guest rooms and suites, set over six storeys and housed within a traditional, 107 year old building. Lord Astor commissioned the building as his personal dwelling in Paris following a trip to the capital in 1905 and the hotel retains its intricate early 20th Century façade.
Hilton Worldwide recently opened Hilton Paris Opera in the French capital, and now has 13 hotels trading or under development in destinations across France.
The Astor Hotel is located in Paris' 8th arrondissement, at 11 Rue d'Astorg, 75008 Paris, France. The hotel benefits from exceptional proximity to Faubourg Saint-Honoré, home to the capital's top haute couture houses. More information about Curio may be found at curiocollection.com.