Wednesday, July 15, 2015

World’s Largest Travel Site, TripAdvisor®, Inducts Moab Adventure Center (MAC) Into Its Hall Of Fame

Utah’s one-stop, go-to source for multi-activity outdoor adventure, Moab Adventure Center, has just received its fifth consecutive TripAdvisor® Certificate of Excellence award for its active Day Tours which automatically inducts them into the world’s largest travel site’s “Hall of Fame.”

This Moab-based business also just received its 12th consecutive Best of State Award for Adventure Travel from the State of Utah ( This is Utah’s premier recognition and awards program created to recognize outstanding individuals, organizations and businesses throughout the state.

The annual accolades date to Moab Adventure Center’s creation in 2004 when its parent company Western River Expeditions recognized that travelers needed a truly convenient location and website to plan a myriad of adventures available in the Moab area. Today MAC’s offerings include national park explorations, day trips, multi-day adventures and packages that combine lodging and activities.

TripAdvisor’s Certificate of Excellence award celebrates excellence in hospitality and is given only to establishments that consistently achieve great traveler reviews on TripAdvisor. The ‘Hall of Fame’ was created to honor those businesses that have earned a Certificate of Excellence for five consecutive years.  Winners include accommodations, eateries and attractions located all over the world that have continually delivered a superior customer experience.

“With the TripAdvisor Certificate of Excellence being based on unsolicited customer reviews, this accolade stands as a remarkable vote of confidence to the way we do business and to our ongoing commitment to client satisfaction,” said Brandon Lake, co-founder of Moab Adventure Center (

"Winning the TripAdvisor Certificate of Excellence for five consecutive years is a remarkable feat. TripAdvisor is pleased to induct five-time award winner Moab Adventure Center into the ‘Hall of Fame’,” said Marc Charron President, TripAdvisor for Business. “By putting a spotlight on businesses that are focused on consistently delivering great service to customers, TripAdvisor not only helps drive an improvement to hospitality standards around the world, it also gives businesses both large and small the ability to shine and stand out from the competition.”

When selecting Certificate of Excellence winners, TripAdvisor uses a proprietary algorithm to determine the honorees that takes into account, among others, the quality and quantity of reviews and opinions submitted by travelers on TripAdvisor over a 12-month period as well as business’s tenure and ranking on the Popularity Index on the site.  To qualify, a business must maintain an overall TripAdvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on TripAdvisor for at least 12 months.

About Moab Adventure Center
Moab Adventure Center is a division of Western River Expeditions (, an adventure travel company headquartered in Salt Lake City, with operations and offices in Moab, Utah and Fredonia, Arizona. The company is the largest single tour provider in Moab, UT. The Moab Adventure Center is located at 225 South Main Street, Moab, Utah 84532. For information and reservations please call (435) 259-7019 or (866) 904-1163 or send an email from The center also has a 2,000-square-foot retail space selling adventure related gear and clothing as well as souvenirs.

About TripAdvisor
TripAdvisor® is the world's largest travel site, enabling travelers to plan and book the perfect trip. TripAdvisor offers trusted advice from travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 340 million unique monthly visitors, and more than 225 million reviews and opinions covering more than 4.9 million accommodations, restaurants and attractions. The sites operate in 45 countries worldwide. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

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