Tuesday, November 17, 2015

Philadelphia’s Newest Attraction, One Liberty Observation Deck Welcomes Visitors 57 Floors Up To The Top Of Iconic Skyscraper

(Photo by Steve Belkowitz for One Liberty Observation Deck)

Philadelphia’s highly anticipated new attraction, One Liberty Observation Deck is now open to the public on Saturday, November 28, 2015 at 10 a.m. The Deck is located at the peak of One Liberty Place, the iconic Helmut Jahn-designed skyscraper 57 floors and 883 feet above street level. As the tallest standing attraction within Philadelphia, the location presents a new view of Philly From The Top. The observatory offers panoramic views of the city-scape, interactive technology designed to enhance and expand upon points-of-interest and artistic installations portraying the story of Philadelphia’s past, present and future.

“One Liberty Observation Deck was designed to create an authentic, visually rich experience that expresses the unique vibe of Philadelphia as a place and culture,” explained General Manager Evan Evans. “The visitor experience is creatively choreographed over three floors that engage visitors at every turn and provide incredible photo opportunities.”

The Experience
Visitors enter on the first floor from the Shops at Liberty Place or the Courtyard Entrance at 1650 Market Street. From there an escalator takes them to the second floor where tickets are purchased and the adventure begins. Greeted by the larger-than-life, size 96 feet of Philadelphia’s founding father, Benjamin Franklin’s is a theme throughout One Liberty Observation Deck.

The express elevator to the 57th floor is a 75 second ride to the top where a drone video of Philly sets the stage for the Observation Deck experience. As the elevator door opens the bust of Ben Franklin welcomes visitors to the main attraction. With an open floor plan and floor to ceiling windows, 360 degree views offer vantage points of all of Philadelphia, over the bridges to New Jersey, down the river to Delaware and as far as the eye can see.

Six multi-lingual, interactive touch-screen kiosks feature a panorama of the cityscape that allows visitors to explore and personalize their Philly From The Top experience. Zoom in on a point of interest or find a favorite Philly locale to learn more. In three Chair Zones guests sit in unique, themed chairs and hear distinctive, memorable stories about Philadelphia culture, music and sports told by famous Philadelphians: WXPN’s Michaela Majoun, “The Geator with the Heater” Jerry Blavat and 97.5 The Fanatic sports radio personality Mike Missanelli.

Understanding the way today’s consumers photograph, post and share their experiences with friends and followers, social media is integrated throughout. The entire experience in enhanced by music and images. Hear songs with a Philly connection. See images of #TheRealPhilly and artistic expressions reminiscent of Philadelphia’s mural, mosaics and famous artists.

Tickets can be purchased online in advance or at the door with general admission starting at $14 for youth (ages 3 – 11) and $19 for adults. Student, group and tour operator rates are available at discounted prices. School groups from within Philadelphia, Bucks, Chester, Delaware, Montgomery, Gloucester, Camden, Burlington and New Castle counties can take advantage of a limited time offer of only $8 per student for 2016 field trips.

The Deck will be open 365 days a year from 10 a.m. – 10 p.m. and has a capacity of 275 people. The elevator can accommodate 24 people at a time and admission will be staggered.

The Developer
One Liberty Observation Deck is owned and operated by Montparnasse 56. The development of Philadelphia as a global tourism destination and flourishing metropolitan hub led Montparnasse 56, a global company specializing in the operation and development of tourist attractions, to choose the city for its second U.S. site. The group now has five exceptional tourism sites including the 56th floor and panoramic terrace of the Montparnasse Tower in Paris (France), the observation deck and revolving restaurant at the Berlin TV Tower (Germany), Crocodile Zoo and Nature Preserve in the south of France, 360 CHICAGO and One Liberty Observation Deck.

One Liberty Place and the Shops at Liberty Place are owned by Metropolis Investment Holdings.

About One Liberty Observation Deck

One Liberty Observation Deck, Philly From The Top, located in the heart of Center City, is Philadelphia’s tallest enclosed observation deck. At 883 feet up, enjoy 360° views, 365 days a year, morning noon & night! Located within walking distance to other major attractions and just steps away from public transportation, get a top-down look at iconic sights, breathtaking views and discover the music, sports & culture that is the City of Brotherly Love. Open every day 10 a.m. – 10 p.m., One Liberty Observation Deck is owned and operated by Montparnasse 56, the group behind observation decks in Paris, Berlin and Chicago. For more information, visit PhillyFromTheTop.com or call 215.561.DECK (3325)

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