Travelers Can Also Use App to Get a Better Seat
Seateroo, launching in January 2016, will create an online market where ticketed air travelers can swap
seats in exchange for electronic payment. With this two-sided market, buyers are unhappy with their seat
location and are willing to pay to swap for a desired seat. Sellers, in return for being paid, are willing to
swap for a less desired seat.
Based upon a survey by Seateroo, a significant portion of air travelers are willing to either pay or be paid
to swap seats. For example, on flights of at least 3.5 hours, 39% are willing to pay to swap from a middle
seat to an aisle seat, while 44% are willing to pay to swap from an economy seat to a premium seat.
In addition, the Seateroo survey revealed that air travelers will pay significant amounts to swap for a
better seat. To swap out of a middle seat, 26% would pay at least $50. To swap from an economy to
a premium seat, 18% would pay at least $100. At an average domestic roundtrip flight cost of $379,
business travelers using Seateroo to swap for a less desired seat for one or both flights could significantly
reduce their travel costs.
In addition, business travelers frequently book air travel at the last minute. For such travelers, if they
are willing to pay to do so, Seateroo could be used to get a better seat.
"Travel managers are tasked with reducing travel costs and improving traveler satisfaction." said
Brad Pursel, Founder and President of Seateroo. "After a trip has been booked, Seateroo can be
used to either reduce travel costs or enhance traveler satisfaction. For businesses that share travel
savings with its employees, it's a win-win."
About Seateroo: Launching in January 2016, the Seateroo app will bring the sharing economy to air
travel by creating an online market where ticketed passengers can swap seats. For more information
on Seateroo or the survey, visit www.seateroo.com.
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