Tuesday, February 2, 2016

Air France Launches New A La Carte Menu By Jean Imbert

Available on board long-haul flights in Economy and Premium Economy starting April 1, 2016

Air France has partnered with Jean Imbert – a rising star in French cuisine and the 2012 winner of the French TV show Top Chef – to create new dishes for one of the airline’s  “A la Carte” menus offered on flights from Paris in Economy and Premium Economy. The chef has created Le marché de Jean Imbert, a full meal which can be enjoyed as an alternative to the standard inflight menu offered. His meals are now available for passengers to order to be enjoyed on board long-haul flights departing from Paris starting April 1, 2016.
In working on this new offering, the chef revisited his creations that were a success on Top Chef as well as other original culinary delights. Jean Imbert’s dishes feature innovative flavors for a new gourmet experience in the sky including: a cold starter with organic quinoa, poached egg and tarragon; hot stew; and a fruity pastry for dessert.

Air France Economy and Premium Economy passengers can purchase Imbert’s new creation to enjoy on flights departing from Paris for $23 or 7,000 Flying Blue Miles. Like each of Air France’s A la Carte meals (with other menu options available from Paris and other destinations including five U.S. gateways), passengers can order them as far as 90 days in advance of their trip and up to 24 hours before their travel by adding it to their booking on airfrance.us.
This new dish is part of Air France’s upmarket move to upgrade its long-haul products and services. As Air France’s fleet of Boeing 777s are being gradually equipped with new Economy, Premium Economy, Business, and La Premiere cabins, customers enjoy optimum travel comfort. Additionally, with new services such as A la Carte menus, passengers have more choices and ways to enhance their journey.
 About Air France’s “A la Carte” Menus
Air France offers “A la Carte” menus as a paid alternative to the standard meal offered on board long-haul Economy and Premium Economy flights and currently features four menu options: Une Sélection LeNôtre, Océan, Tradition or Italia menus. Le marché de Jean Imbert meals will replace the Italia menu for flights departing Paris* starting April 1, 2015. Other A La Carte Menus are available on departure from other locations including five U.S. gateways. The Italia, Océan and Tradition menus are available from each of the following U.S. gateways: New York (JFK), Los Angeles LAX, San Francisco (SFO), Houston (IAH), and Washington Dulles (IAD).

A la Carte meals may be ordered for an added price ranging between $14.00 and $31.00, or 4,000 to 8,500 Flying Blue Miles. They can be ordered as far as 90 days in advance of travel and up to 24 hours before flight departure. Passengers can purchase these meals at 
airfrance.fr during ticket purchase or in the “View/modify your bookings” section, at check in online, or through an Air France call center or ticket office.

Air France launched paid A la Carte Menus in Economy and Premium Economy on long-haul flights departing from Paris in 2012. In November 2015, the airline expanded the scope of the program, making them available on departure from five U.S. gateways, French Overseas Departments (Cayenne, Fort de France, La Réunion and Pointe à Pitre), and Canada (Montreal and Toronto) and Africa (Douala, Libreville, Abidjan and Dakar).

*Offer available on all long-haul flights on departure from Paris-Charles de Gaulle and Paris-Orly which offer a hot meal, except flights to Amman, Bangalore, Bombay, Damascus and Delhi and long-haul flights that do not serve dinner or hot breakfast.

About Jean Imbert
Jean Imbert grew up in L’Hay-les-Roses near Paris and Sables d’Or les Pins in Brittany. When he was a child he developed a passion for cooking and prepared meals for his family and friends. When he was 14, Jean was an intern at Jean-Pierre Crouzil’s restaurant in Plancoët, Brittany. This experience gave him the desire to open his own restaurant. In 2001 he graduated from the Institut Paul Bocuse and went to work for the chef Eric Briffard. At the age of 22, Jean decided to open his first restaurant, his childhood dream. He opened L’Acajou in the sixteenth arrondissement of Paris, awarded the Label Bocuse & Co in 2009.

In 2012, Jean won Season 3 of Top Chef on M6 with his emblematic dishes such as his fruit salad carpaccio and vegetable bouquet. After this media hype, Jean became one of France’s favorite chefs, well-liked by personalities who appreciate his unique cuisine and use of local products, who advocates sustainable fishing and spotlights local French producers. Jean still has close ties with Brittany, where he purchases his fresh produce.

Inspired by his travels and constantly on the look-out for unique and unusual concepts, late 2015 Jean opened Les Bols de Jeanwith Eric Kayser, a chic eco-canteen concept offering seasonal dishes in small round loaves of bread where nothing goes to waste. A concept in line with Jean’s values, committed to preventing food waste and malnutrition. Together with MK2 Jean also opened a pop-up cinema where his culinary creations matched the subject of the movie, offering spectators a complete sensory experience. He has also criss-crossed the globe, exploring markets in New Zealand, Polynesia and Iceland and organizing dinners in New York, San Francisco and Sydney. In Egypt, he supervised the menu on the Steam Ship Sudan, the boat which inspired Agatha Christie to write Death on the Nile. In 2016, Jean will offer Air France customers Le marché de Jean Imbert, a menu to enjoy on board the Company’s long-haul flights from Paris to the rest of the world!

About Air France
Air France, a global airline of French inspiration, with high standards and a caring attitude, turns the flight into a moment of real pleasure on all its daily operations in France, Europe and worldwide.
Since 2004, Air France and KLM Royal Dutch Airlines have formed a global air transport giant with a strong European base. The Group also offers cargo transport and aeronautical maintenance solutions.
Air France-KLM is the leading Group in terms of international traffic on departure from Europe. In 2015, it offers its customers access to a network covering 316 destinations in 115 countries thanks to its four brands Air France, KLM Royal Dutch Airlines, Transavia and HOP! Air France. With a fleet of 546 aircraft in operation and 87.4 million passengers carried in 2014, Air France-KLM operates up to 2,200 daily flights from its hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol.
Its Flying Blue frequent flyer programme is one of the leaders in Europe with over 25 million members.
Air France-KLM and its partners Delta Air Lines and Alitalia operate the biggest trans-Atlantic joint-venture with over 250 daily flights.
Air France-KLM is also a member of the SkyTeam alliance which has 20 member airlines, offering customers access to a global network of over 16,320 daily flights to 1,052 destinations in 177 countries.

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