Tuesday, February 23, 2016

Wine Spectator Debuts New Mobile App For Wine Novices

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—Free “Xvalues” App Offers Simple Interface 
Designed to Find Affordable, Available Bottles—

Wine Spectator—the world’s leading authority on wine—has announced the launch of Xvaluesa convenient, easy-to-use wine app for the iPhone and iPad. Named Xvalues to underscore its well-curated collection of “extreme values,” the app is available for download at the App Store and WineSpectator.com.

“Our goal is to make Xvalues the go-to app for wine consumers of varying ages and levels of wine expertise—from Millennials to Boomers and beyond,” said Jessica Shanken, vice president of business development at M. Shanken Communications, which publishes Wine Spectator. “Through Xvalues, we’re excited to educate and enlighten new generations of wine lovers, and, just as important, help them impress their dates, friends and family. The app is easy to use for anyone and everyone.”

Upon its launch, the app—which includes in its library a regularly updated selection of Wine Spectator’s latest highly rated, widely available bottles—will feature five categories of wines: extreme values (all $12 and under); reds (all $20 and under); whites (all $20 and under); sparklers (all $40 and under); and seasonal picks (all $30 and under). The fifth category will update accordingly as holidays approach.

The app also includes:
·         Each bottle’s name, producer, price, region, year, tasting notes and score on Wine Spectator’s 100-point scale.
·         Helpful tools—including photos of wine labels, keywords that sort and simplify the library, and a customizable favorites list—all of which make it easier for you to find your selected bottle while in the wine shop.
Xvalues joins the popular WineRatings+ in Wine Spectator’s family of mobile apps. Available on the iPhone, iPad and Android, WineRatings+ is a free download and offers quick access to 300,000 expert wine reviews. WineRatings+ can be downloaded in the App Store and on Google Play.

About Wine SpectatorWine Spectator is the world’s leading authority on wine. Anchored by Wine Spectator magazine, a print publication that reaches more than 3 million readers worldwide, the brand also encompasses the Web’s most comprehensive wine site (WineSpectator.com), mobile platforms and a series of signature events. Wine Spectator examines the world of wine from the vineyard to the table, exploring wine’s role in contemporary culture and delivering expert reviews of more than 18,000 wines each year. Parent company M. Shanken Co

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