Travelore Editorial: Donald Trump And His Desperate Need To Save His International Brand, Including Travel. #TheRealDonaldTrump #NeverTrump

In the past year we've watched the international Trump brand diminish in value with ventures, including travel, dissolving over political stances including building a giant wall and making Mexico pay for it and banning Muslims from traveling to the U.S. One of his major selling points was he was going to be totally independent, self-funded, but now he taking large donations and endorsements from influential lobbying groups including the National Rifle Association (NRA). Demeaning women, diminishing the contributions of veterans, refusing to release his tax records, reportedly not paying taxes for an estimated 20 years,  the Trump Foundation being investigated for potential illegal activities, profiting from campaign funds by spending on his own properties, a long history of not paying contractors, use of anti-Semitic imagery, and his support for Britain leaving the EU (Brexit) are also major concerns. Now he has established he will not accept election results, undermining the integrity of the voting process in the U.S.  Even the conservative Wall Street Journal is is endorsing Hillary Clinton.

 From our perspective this run for the U.S. presidency appears to be a desperate venture to save his brand, possibly all or nothing. This is why we believe he is willing to say virtually anything, reaching to the lowest common denominator,  to get votes. Considering his past political leanings, including supporting Hillary Clinton, we understand why many in the Republican party establishment does not trust him. We also expect all of his stances are negotiable, possibly the 'off-the-record' information the New York Times has kept. Now it appears that he has already started changing his stance on Mexican immigration. Actually we are not even sure what his stance is on immigration since he appears to be back to his hard line after meeting Mexico's president, again distancing himself
with needed Hispanic voters.

Since we predict that Hillary Clinton will become the next U.S. president, it will be interesting to see how/if the Trump brand will survive beyond selling hats and t shirts to his followers. Word is also out in the media that having his own television network is an option being explored as an 'end game' after the election.

The author of this editorial is Allen Barkus, publisher of the Travelore Report. Allen also studied at the Wharton School of the University of Pennsylvania, entering while he was still in high school, and left to
take a leadership role in the advertising and branding company his father founded in 1958 called the Ted Barkus Company.  He built the company to become ranked as the #25th independent agency in the the U.S. serving the branding needs for corporations including Unilever, Toshiba, Bulova, and Amana; now  Chairman of the company.