Rolls-Royce Motor Cars today accepted the
Best of Best Award for the new Dawn from Robb Report, one of the premier luxury media titles in
the world. Rolls-Royce Dawn was singled out as the "best of the best" as the top convertible offered
to luxury car owners in 2016. The world's most uncompromised open-top motoring experience,
Dawn redefines the notion of a true super-luxury Drophead and continues to accumulate plaudits
from the most highly respected luxury and automobile commentators around the world.
Robb Report featured Dawn in the June 2016 issue proclaiming, "Rolls-Royce bills the Dawn as the
sexiest car it has ever built, and if by "sexiest" it means most appealing, it may be correct. Inspired
by the postwar Silver Dawn convertible, the car is more glamorous and more contemporary looking
than other Rolls-Royce models." Robb Report is the leading voice of luxury around the globe. It brings
the best of the best to a discerning and highly affluent audience across the worlds of cars, style, travel,
yachts, watches, art, food & drink, ideas and design.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, and Pedro Mota, President of
Rolls-Royce Motor Cars Americas accepted the award from Robert Ross, automotive editorial consultant
for Robb Report during the Pebble Beach Concours d'Elegance 2016 festivities. Mr. Mota commented,
"The Rolls-Royce design team, led by Giles Taylor, has designed the most glamorous, social Rolls-Royce
in history – the perfect open-air motor car for the American markets, the largest and most expressive
markets for Rolls-Royce in the world. The Bespoke levels we've unveiled here this weekend highlight
the unlimited potential for our owners to create their own unique Bespoke Dawn."
The launch of Dawn represents a seminal moment for Rolls-Royce Motor Cars and promises to attract
a new breed of successful, younger and dynamic customers through a highly contemporary, beautiful
expression of Rolls-Royce aesthetics.