103EX – THE FUTURE OF LUXURY MOBILITY – ARRIVES IN NORTH AMERICA
"Today, Rolls-Royce, the world's leading luxury brand, has defined the future of luxury mobility.
The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our
marque where our patrons' individual demands for complete and authentic personalisation will
be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship."
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
"With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to
be as innovative as possible and at the same time transcend the design history of the marque."
Giles Taylor, Director of Design, Rolls-Royce Motor Cars
The Rolls-Royce VISION NEXT 100, codenamed 103EX, today made its North American debut at
the historic Barker Hangar in Santa Monica, California. 103EX is the marque's first ever pure 'Vision
Vehicle' and defines the future of luxury mobility. It presents an intriguing and aesthetically dynamic
vision of the future of luxury mobility – a completely personal, effortless and autonomous Rolls-Royce
experience, wrapped in a design that ensures a 'Grand Sanctuary' for its occupants and a 'Grand Arrival'.
103EX is one of four visionary creations announced by the BMW Group in Munich on 7 March 2016,
as it launched its centenary celebrations.
In addition to being the centenary of the BMW Group, 2016 also represents a seminal moment in
the history of Rolls-Royce Motor Cars. For Rolls-Royce, the end of production of the seventh
generation Phantom – considered by aficionados to be "the best car in the world" – represents
the completion of the first phase of the Rolls-Royce brand's renaissance under BMW Group
custodianship. The success of Phantom, Ghost, Wraith and now Dawn serves as the foundation
for a bold new chapter.
103EX is the vision of the Rolls-Royce Motor Cars design team, led by Director of Design, Giles
Taylor. In the spirit of the great coach-built cars of the past, Rolls‑Royce will create the chassis
of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain.
The Legacy of EleanorThe 'Voice of Eleanor' inhabits 103EX, delivering the dream of an effortless future to her owners.
Digitally connected to every aspect of her owners' lives and her surrounding environment, 'Eleanor'
becomes their virtual assistant and chauffeur, freeing them of all effort and encumbrance. Ever vigilant,
'Eleanor' safely delivers her passengers to their destination, having already predicted the situation
and surroundings that await them.
The Grand SanctuaryAs one would expect from a Rolls-Royce, the environment of the Grand Sanctuary is crafted
from the most precious and contemporary of materials. What is unexpected is the feeling of
lightness and simplicity, an effortless elegance. The centrepiece of the cabin is the beautiful
sofa. The best seat in the house, it is an exquisite, futuristic interpretation of modern furniture
design. Clothed in the most opulent fabrics, it gives the impression of floating within the
cocoon of the cabin thanks to the artful use of lighting and modern materials.
The Grand ArrivalThe very size of 103EX announces the importance of its precious cargo. At 5.9 metres long
and 1.6 metres high, it mirrors the perfect dimensions of today's Phantom Extended
Wheelbase, whilst the ever constant Spirit of Ecstasy grows in stature, harking back to the
regal Phantoms of the 1920s. Hand-crafted by the finest European glassmakers of today, she
lights the way to the future of luxury.
She is poised atop the re-imagined, yet still iconic, Pantheon grille with the red Double-R badge
of an experimental Rolls-Royce. Whilst this radical new design language also contributes to an
effortless, unruffled journey thanks to improved air flow and reduced air resistance, its
unquestioned drama delivers a grand arrival.
"The Grand Arrival gesture of the Rolls-Royce VISION NEXT 100 creates a stage for our
important passengers as they arrive at their ultimate destination," comments Taylor. "It is
an expression of our intrinsic understanding of the possibilities for a true luxury brand and
the desires of its customers."