Loyalty Awards Update: Preferred Hotels & Resorts Announces Second I Prefer Points Rewards Extension

We’re happy to share an update from the Preferred Hotels & Resorts loyalty program I Prefer Hotel Rewards. As one of the first travel brands to make changes to its loyalty program benefits in light of the global pandemic, the brand will further extend the validity of accrued points and Elite status for all members – both here in the U.S. and globally. As such, more than 3.5 million I Prefer Hotel Rewards members will continue to enjoy flexibility and can keep their hard-earned Elite status and points for use on future hotel stays – as and when they are ready or able to travel. The renewed extensions will run as follows:

New Expiration Dates Points – June 30, 2021 Elite Status – June 30, 2022 No action is required for these extensions to occur, they will be reflected in each member’s account by December 31 2020. Travelers can find full details here on the I Prefer webpage. For any questions about these changes, travelers can reach our team at ipreferupdate@preferredhotels.com. This news follows Preferred Hotels & Resorts’ decision to protect members’ hard-earned benefits back in April 2020, which saw all members with Elite status maintain their status through June 30 2021 and the points expiration date for all members stretched to August 31 2020. Extending this initiative allows members with Elite status to keep it for an additional 12 months and all members the ability to use points that may have been sitting in their accounts at the beginning of this year until the end of June next year. I Prefer Hotel Rewards is the world’s largest points-based program for independent hotels represented within the Preferred Hotels & Resorts portfolio and counts more than 3.5 million active members and over 700 participating hotels globally. Complimentary to join, I Prefer provides additional value to frequent travelers, both for leisure or business, that favor the independent hotel experience with a cash-value Reward Certificates (exchangeable for accrued points), exclusive member rates for direct bookings, monthly VIP (Very I Prefer) offers from participating hotels, which includes a variety of amenities as well as Elite status and additional benefits such as priority early check-in/ late check out and room upgrades upon availability.