Bahia Principe Celebrates Balanced Travel with new WE Wellness Experience
Health-focused concept seeks to attract travelers and position further brand as all-inclusive leader in offering a multifaceted vacation experience for a variety of travelers.
Bahia Principe, the leader in all-inclusive resorts in the Caribbean, has launched a new wellness program at the five-star Luxury Bahia Principe Samaná Don Pablo Collection in the Dominican Republic. Via the new WE Wellness Experience the brand aims to attract health conscious travelers seeking a balanced vacation where wellness, cosmetic treatments and sports activities enhance the travel experience.
The WE Wellness Experience offers three pillars:
· We-Care is a medical esthetic experience that aims to help guests look and feel younger by combining non-invasive and incision-free medical and cosmetic treatments that offer immediate results like facial rejuvenation and skin biostimulation.
· We-Balance will help guests achieve the perfect balance of body and mind via activities such as Zen Yoga, meditative sessions and anti-stress coaching.
· We-Train is a sports experience featuring athletic activities and sports nutrition advice with the assistance of a certified trainer including martial arts and total fitness classes.
Additionally, menus at the resort’s restaurants have been updated to reflect a WE seal next to particular dishes to help guests identify the most nutritious offerings.
“Launching the WE package of experiences at Luxury Bahia Principe Samaná Don Pablo Collection both positions this establishment as a specialist in the wellness concept, and strengthens Bahia Principe’s calling to remain a company that is committed to our guests’ health and happiness,” said Isabel Piñero, Grupo Piñero’s Vice-President of Marketing and Communication. “Luxury Bahia Principe Samaná Don Pablo Collection in the Dominican Republic is the ideal property to launch the new program, as it is a boutique hotel that blends the special charm of its facilities with the gorgeous environment surrounding it.”
The new Wellness Experience features activities that are included as part of the all-inclusive concept as well as paid services. Guests can arrange for services through the hotel’s WE Ambassador, who will be devoted exclusively to informing and guiding guests interested in the WE Wellness Experience.
About Bahia Principe Hotels & Resorts
Grupo Piñero’s Bahia Principe hotel chain has a presence in the Dominican Republic, where it is the market leader in terms of the number of hotel beds, as well as the Riviera Maya (Mexico), Jamaica and Spain (in the Canaries and Balearic Islands). Year after year, the Bahia Principe hotels receive a large part of the most prestigious international awards for quality that are given in the vacation industry. Alongside its high-end hotel facilities, the Piñero family’s company also manages two large luxury home resorts: Playa Nueva Romana Residences & Golf (Dominican Republic) and Bahia Principe Rivera Maya Residences & Golf (Mexico). The company has also developed other lines of business in the tourism industry, the most notable of which include the tour operator business (Soltour and BP-USA Travel) and guest reception services (Coming2).
About Grupo Piñero
Grupo Piñero is a Spanish tourism group with a presence throughout the entire value chain in the vacation industry. With its founder, Pablo Piñero, at the helm, it holds the top rankings in international leadership within the sun and beach travel segment, basing its value offerings on three main foundations: its ability to inspire trust, its service which pursues excellence, warmth and attention to detail, and unique quality for price in its different segments of activity. Grupo Piñero manages 8 million tourist stays per year for customers from more than 30 countries. In 2016, and its revenue increased by 9.2%.
Grupo Piñero has four business units: the hotel division, with 27 establishments and 13,629 rooms in the Dominican Republic, Mexico, Jamaica and Spain; the tour operating unit, through its brand Soltour; the tourist receptive and other at-destination services unit, which provides more than 30 different services to guests (transfers, entertainment activities, etc.), and the residence and golf unit, which runs 6 luxury resorts and 4 golf courses.
As part of the implementation of its CSR strategy, Grupo Piñero is committed to being a healthy, sustainable company that is sensitive to the well-being of its employees, while also making a positive economic, social and environmental contribution to the locations where it does business.
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