These designers found a clever way to keep the president’s mug off their America the Beautiful entry passes.
The 2026 national park pass features a portrait of Donald Trump’s face, and the Department of the Interior (DOI) has threatened to penalize anyone who tries to cover it up. Now, park lovers are inventing their own clever work-arounds to remove the president’s visage from their passes.
For over two decades, the annual America the Beautiful park pass design has featured photography of nature, animals, and scenery across the United States. But when the DOI revealed the 2026 pass in November, something was glaringly different. Rather than a cascading waterfall or towering redwoods, the pass included a portrait of George Washington, framed side by side with Trump’s mug-shot-inspired headshot.
The response to the pass design was swift. Many cardholders took to the internet to show themselves covering Trump’s face with stickers as a form of protest. But mere weeks later, per an internal email obtained by SFGate, the DOI updated its “Void if Altered” policy in a transparent effort to discourage pass holders from covering Trump’s face.
Whereas the policy previously stated that passes could be voided only if the signature section of the card was altered, it now overtly flags stickers and other coverings as alterations that could invalidate the pass. According to a policy document shared with The Washington Post, staff who come across altered passes are instructed to ask that stickers or coverings be removed. If that’s not possible, they’re permitted to either charge the guest with the regular entrance fee or give them the option to buy a brand-new pass.
While the Trump administration is acting quickly to redesign the National Park Service in Trump’s literal image, national parkgoers are quicker. In the days since the pass policy was altered in early January, multiple designers have stepped up with clever work-arounds that conceal the president’s glowering face without running afoul of the restrictions. The simplest solution is a card sleeve that covers Trump’s face most of the time, but can be easily removed when the card is shown at park entrances.
How small designers are fighting back against the DOI
Katie Weber and her husband, Chris, started their Michigan-based apparel brand Dirt Roads Project in March 2025. The company, Weber says, was her way to make a difference after feeling “overwhelmed by everything happening in our country.” So part of each purchase gives back to the preservation of parks and nature, including through collaborations with nonprofits like the Michigan Animal Rescue League, Alliance for the Great Lakes, and Reef Relief.
When Weber saw the park pass design for 2026, she immediately decided to create something that would cover Trump’s face.
“I was incredibly frustrated and wanted to be able to bring the parks front and center instead of showing someone who is honestly trying to dismantle our parks,” Weber says. “That night, I started going through all of our photography from past hiking trips, chose a handful that I loved, and created the design.”
Her final selections, which run for just $6 each, feature photos taken at eight prominent national parks, including Zion in Utah, Haleakalā in Maui, and Yosemite in California. After they launched for preorder around Thanksgiving, Weber says, interest in the stickers has been “growing rapidly.”
Weber specifically engineered the stickers to avoid covering any pertinent information on the cards, including the signature section, holographic strip, and barcode. But in the wake of the DOI’s new sticker ban, she adapted the design to guarantee that users won’t be penalized. Instead of adding the sticker directly to their passes, customers can now purchase a $2 plastic card sleeve from Dirt Roads Project to keep their cards completely unaltered while still obscuring the president’s face.
After the DOI’s new regulations emerged, Weber says Dirt Roads Project has seen “skyrocketing” demand, bringing in over $6,000 from the stickers alone in the first weeks of January. “To me, that shows that this small form of protest is being seen, and that people’s frustration is being heard,” she says.
Other small businesses are similarly using their art to fight back. Mitchell Bowen is a graphic designer who runs a poster company called Recollection Project, pulling inspiration from 1930s illustrations to create posters of national parks and other travel destinations. He designed a $12 card sleeve with one of his illustrations for Grand Teton National Park, featuring two American bison in front of a mountain vista. Interest has been so high, Bowen says, that he’s had to pause new orders to focus on fulfilling his backlog.
“Trump’s crassest, most ego-driven action yet”
Both Weber’s and Bowen’s nature-centric designs call back to the history of the national park pass’s design, which has, by federal law, featured the winning photo of the National Park Foundation’s annual public lands photo contest since 2004. In fact, the DOI and the National Park Service are currently facing a lawsuit from the conservation group Center for Biological Diversity for failing to follow that federal design stipulation on the 2026 card.
In a statement on the lawsuit released on December 10, Kierán Suckling, the center’s executive director, wrote that the new pass design was “Trump’s crassest, most ego-driven action yet.”
“It’s disgusting of Trump to politicize America’s most sacred refuge by pasting his face over the national parks in the same way he slaps his corporate name on buildings, restaurants, and golf courses,” he continued. “The national parks are not a personal branding opportunity. They’re the pride and joy of the American people.”
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