Inspired by the renowned HBO® series the studio tour will open Westeros to everyone in Spring 2020 at the Linen Mill Studios, Bainbridge, Northern Ireland
Showcasing authentic sets, costumes and props from all seasons of the hit series, including the upcoming eighth and final season, this engaging, enchanting tour will allow fans to truly step inside the world of Westeros and beyond.
The Game of Thrones Studio Tour, comprising the breathtaking imagery, captivating sets, original props and costumes, and other behind-the-scenes items from the hit HBO series Game of Thrones, will drop fans in the very heart of the Seven Kingdoms. Guests will be treated to an up-close and personal look at a wide selection of items pulled straight from the screen and have the opportunity to walk through authentic set pieces from some of the show’s most iconic scenes. In collaboration with HBO Licensing & Retail, Linen Mill Studios are designing and building the new 110,000-square-foot interactive experience and will open its gates for visitors in Spring 2020. It is the first in a series of Game of Thrones Legacy projects announced by HBO last year.
Located within Linen Mill Studios in Banbridge, Northern Ireland—the original filming location used for many iconic scenes throughout the run of the series—the tour will bring visitors face-to-face with original set pieces, costumes, props, and weapons used to create the worlds of Westeros and Essos.
Featuring a compelling mix of behind-the scenes insights, interactive elements, and expansive, fully dressed sets, visitors will wander in the very footsteps of Westeros’s most prominent residents, re-living key moments from the series and standing right where they took place.
In anticipation of the tour’s opening in Spring 2020, a world-class creative team are working closely with Linen Mill Studios and HBO to bring the dynamic environments of both Westeros and Essos to life in a new format. The deeply immersive and sensory experience will evoke the show’s magnificence from King’s Landing, Winterfell, Dragonstone, The Wall and the lands beyond, to kingdoms across the Narrow Sea like Mereen and Braavos. The Game of Thrones Studio Tour will allow fans from around the world to experience the craftsmanship and artistry of the Game of Thrones production team as part of the largest authentic public display of Game Of Thrones artifacts in the world.
The Studio Tour will also feature a first-of-its-kind collection of informative displays highlighting the production spaces and the craftsmanship and artistry of the creative teams who brought the epic series to life. Information about Production Design and the Art Department workshops will enhance the visitor experience along with an interactive Costume Department station, displays about the Make-up and Prosthetics Shop, The Armoury, and others.
“It is our sincere pleasure to announce the first attraction from the Game of Thrones Legacy project in Northern Ireland. Some of the most iconic scenes from Game of Thrones were filmed at Linen Mill Studios and our fans will soon have an opportunity to visit and see the work of the show’s incredible crew in the museum setting it deserves,” said Jeff Peters, vice president, licensing & retail, HBO.
"Linen Mill Studios is thrilled, in partnership with HBO, to have this opportunity to offer fans a unique insight into the making of the Game of Thrones series in the authentic setting of one of its foremost filming locations. We are committed to giving fans the opportunity to experience firsthand the most comprehensive selection of iconic elements from the show available anywhere in the world,” said Andrew Webb, Managing Director, Linen Mill Studios.
“Northern Ireland is very proud to host the epic adventure that is the production of Game of Thrones. Almost from the start fans of the show from near and far along with those that are just culturally curious have sought out and enjoyed visiting the public locations featured in the show. It's now really exciting that Linen Mill Studios, one of the film studios used by Game of Thrones from the start, is soon to become open to the public as a Game of Thrones visitor experience. It is brilliant that this visitor experience is being built and developed on top of the genuine film studio where many of the most iconic Game of Thrones scenes were filmed,” said Richard Williams, Chief Executive, Northern Ireland Screen.
“We very much welcome this exciting announcement. Game of Thrones has transformed Northern Ireland into a leading international screen tourism destination, bringing many more visitors and fans of the show to Northern Ireland to explore the stunning landscapes, coastlines and mountains showcased in the series. The new attraction will also allow visitors to see the authentic sets and costumes and learn how Game of Thrones was made. The Studio Tour location at the Linen Mill Studios in Banbridge, midway between Belfast and Dublin, can be easily reached by the 11 million people who visit the Island of Ireland each year as well as providing even more reasons for international tourists to visit. I commend both Linen Mill Studios in recognising the increasing opportunity in screen tourism here and HBO’s commitment to Northern Ireland as the ‘Home of Thrones’. I have no doubt this investment will deliver a world-class visitor experience,” said John McGrillen, Chief Executive of Tourism NI.
About HBO Licensing & Retail
HBO Licensing & Retail, a division of Home Box Office, Inc., partners with best-in-class licensees around the world to give HBO's global audience new and exciting ways to engage with their favorite shows. The division leverages iconic, award-winning HBO programs such as Game of Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The Sopranos, Big Little Lies, True Blood and more to create officially licensed consumer products, innovative merchandise programs, retail activations and live immersive experiences. HBO Licensing & Retail works across a broad range of product categories, including collectibles, apparel, publishing, live branded experiences, digital gaming, fashion and beauty collaborations, luxury accessories, and beyond. Officially licensed HBO merchandise can be purchased in retail stores around the world, online in the US at http://store.hbo.com, and at the HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City.
About Linen Mill Studios
Located in Banbridge, Co Down, Linen Mill Studios is a wholly owned subsidiary of John Hogg & Co, a family business from Northern Ireland that has operated successfully since the 1800s.
From 1832 to 2008 the Linen Mill site in Banbridge was used solely for linen production.
Following a significant decline in the local linen industry in 2008, the long association with HBO began. Over the following years, culminating in the filming of the final 8th season in 2018, a third of the 75% of Game of Thrones filmed in Northern Ireland was shot at the Linen Mill Studios.
Preparing to open its doors in Spring 2020, the Linen Mill Studios Game of Thrones Studio Tour is the latest chapter in the Linen Mill story, which in itself is tale of successful adaptation and industrial regeneration.
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