Euromonitor International compared the sustainability of 99 countries in terms of environmental, social, and economic sustainability, transport, housing, risks, and the demand for sustainable tourism. The survey also revealed that 66 percent of the world's consumers want to act more sustainably when it comes to travel.
"We are pleased that Sweden is at the top of the global sustainability rankings, especially as we know that more and more consumers and tourists in the world want to live, trade and travel more sustainably," said Susanne Andersson, CEO of Visit Sweden.
"Sweden's sustainability focus will be a strong and solid competitive advantage as global travel resumes. We see that more and more countries and destinations have realized the potential that more sustainable tourism brings and there are currently major investments and preparations underway around the world to bring more sustainable travel to the market, when the time is right," according to Susanne Andersson.
The international research agency Euromonitor International compared the results of 99 countries. Sweden came first, followed by Finland, Austria, Estonia, and Norway. This puts Scandinavia at the top of a new global survey on which countries are the most sustainable tourist destinations in the world.
Visit Sweden is Sweden’s national tourism organization. Its mission is to promote Sweden as a destination and brand to attract more short and long-term foreign visitors. Having more visitors travel to Sweden - and stay longer while there – mean increased business opportunities for the Swedish tourism industry, economic growth, and higher employment throughout the country.
Website: visitsweden.com
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