“Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeter,” said the FIFA statement.
In September, Qatar had said it would permit ticketed fans to buy alcoholic beer at World Cup soccer matches starting three hours before kickoff and for one hour after the final whistle, but not during the match.
“There is no impact to the sale of Bud Zero which will remain available at all Qatar’s World Cup stadiums,” added the FIFA statement.
“Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans.”Budweiser was to sell beer within the ticketed perimeter surrounding each of the eight stadiums before and after each game.
Budweiser, which is one of FIFA’s partners, tweeted, “Well, this is awkward,” though the social media post was quickly deleted. The beer brand is owned by the world’s largest brewer Anheuser-Busch InBev.
“The tournament organisers appreciate AB InBev’s understanding and continuous support to our joint commitment to cater for everyone during the FIFA World Cup Qatar 2022,” continued the FIFA statement.
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