Friday, April 19, 2024

Lufthansa Business Class Debuts New Culinary Highlights

Board, take off, relax, and enjoy: Lufthansa is continually enhancing its in-flight product to provide a pleasant journey for passengers in all classes. In Business Class, on long-haul flights, new culinary offerings are now available, along with a variety of enhancements that have been, and will be, introduced.

Heiko Reitz, Chief Commercial Officer Lufthansa Airlines, explained: “The entire Lufthansa team is proud to present our new Business Class experience. Our culinary offerings highlight the celebration of German bread culture and the collaboration with traditional brands, such as Ziegler, for the new Lufthansa Aperitif Avionic, underline the timeless elegance of our brand. The other new products that we will soon be introducing in various travel classes are further steps towards our goal of creating a whole new level of excitement for our guests.”

Bread is one of the Germans' favorite foods. There are more than 3,000 different types of bread in Germany and bread culture has been part of the German UNESCO Intangible Cultural Heritage for ten years. Lufthansa Business Class guests on long-haul flights from Germany can now enjoy bread developed exclusively for Lufthansa by baker-sommelier and World Baker of the Year 2022 Axel Schmitt. The handmade breads, which are only available on board Lufthansa flights from Germany, are baked fresh daily from natural ingredients and do not contain any additives. The Bread is served with homemade butter and high-quality olive oil as an appetizer. For each new quarter, there will be a different type of bread specially created for Lufthansa.

Lufthansa Business Class guests can also look forward to further innovations in the in-flight service on long-haul routes. For example, soon Lufthansa will debut a new signature drink - the Avionic Apéritif. With this, Business Class travelers will have a more varied choice for their welcome drink, with choices ranging from water, sparkling wine or the Avionic Apéritif. All options are served with nuts before take-off. The Avionic Apéritif is a special creation by the Ziegler distillery, developed with Sven Riebel, the Frankfurt bar icon and recently awarded "Host of the Year" by Mixology – Magazin für Barkultur. The drink has a base of peach notes and wild meadow herbs and is mixed on ice with tonic.

Moreover, for the first time ever, Business Class guests will be served a vegetarian amuse-bouche, from antipasti to sushi, as a prelude to the first course. Fresh fruit will also be added to the dessert menu. Additionally, there is a new modular snack offer for those with a smaller appetite, and in between the main services, which varies depending on the length of the route and time of day. This includes snacks, fresh fruit and, on longer flights, fresh salty and sweet treats such as tomato and mozzarella skewers or wraps with pastrami. Beginning in June every passenger will be given a small box of Lindt chocolates in an exclusive Lufthansa design as a farewell gift. Lufthansa Business Class guests will thus be offered an all-around, memorable service, from the welcome moment to the farewell gesture.

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