The Sunflower, a global initiative, is a wearable tool that signals to Sesame Place Ambassadors that a guest of the park may need extra help, understanding, or time due to a disability that may not be immediately apparent. According to Hidden Disabilities Sunflower, approximately 1 in 6 people live with a disability – approximately 1.3 billion people globally. While some people experience a disability that may be visible, many have a non-visible condition or experience a combination of both visible and non-visible conditions. These invisible disabilities can be neurological, cognitive and neurodevelopmental as well as physical, visual, auditory and include sensory and processing difficulties.
The Sunflower program is completely voluntary, and guests who choose to participate are not required to disclose any personal information or a diagnosis. Guests who would like to participate will be able to pick up a complimentary Sunflower-branded identifier at designated locations around the park to discreetly signal that they may need additional support.
"We are thrilled to welcome Sesame Place as the first theme park in the United States to join the Hidden Disabilities Sunflower program. Sesame Place has committed time and passion to implement the training to ensure that Sunflower wearers are recognized by their Ambassadors to receive the additional support, understanding and kindness they may need," said Lynn Smith, Regional Sunflower Director, United States.
As a Sunflower member, Sesame Place Philadelphia will provide Ambassadors with additional accessibility training resources to increase disability awareness at the park. The introduction of Hidden Disabilities Sunflower will complement the park's existing accessibility programs, including its Ride Access Program and Special Access Pass, which guests can enroll in at the park's Welcome Center.
"Sesame Place Philadelphia is proud to be an industry leader in accessibility," said Cathy Valeriano, President of Sesame Place Philadelphia. "Our new program furthers the park's commitment to providing an inclusive environment and helps create memorable, meaningful experiences for our guests."
Sesame Place Philadelphia has established itself as a leader in inclusivity, highlighted by its industry-lead designation by the International Board of Credentialing and Continuing Education Standards (IBCCES) as the as the first theme park in the world to become a Certified Autism Center (CAC) in 2018. As a CAC, Sesame Place provides comprehensive training to staff, a branded IBCCES Sensory Guide, and on-site accommodations for autistic individuals and those with sensory sensitivities. Earlier this year, Sesame Place renewed and expanded its certification, with Ambassadors completing additional training in neurodiversity. Just last week, the park announced ASL Saturdays, a new program featuring a Certified ASL Interpreter stationed at shows throughout the park on select days.
The addition of the Sunflower program complements Sesame Place's current accessibility initiatives and CAC designation while fostering an environment in which all guests, regardless of their abilities, can participate in and fully enjoy the park's offerings.
About Sesame Place
Sesame Place® Philadelphia, the only theme park on the East Coast based entirely on the award-winning show, Sesame Street®, was the first theme park in the world to become a Certified Autism Center. The park has more than 25 Sesame Street-themed attractions, entertaining character shows and parades, an interactive Sesame Street Neighborhood, and everyone's favorite furry friends. Sesame Place Philadelphia will kick off its 45th Birthday Celebration in 2025 with a park-wide birthday bash, featuring festive décor, the return of the Sesame Street Birthday Parade, and more. Celebrate family-friendly events all year long at Sesame Place including the Mardi Gras Celebration, Elmo's Eggstravaganza, Elmo's Springtacular, Sesame Summer Splash, The Count's Halloween Spooktacular, and A Very Furry Christmas. Conveniently located 30 minutes from Philadelphia and 90 minutes from NYC, Sesame Place is ideal for families with kids of all ages. For more information, visit www.SesamePlace.com/Philadelphia and follow the park on Facebook, Instagram, and TikTok.
About the Hidden Disabilities Sunflower
The Hidden Disabilities Sunflower enables individuals to discreetly indicate that they have a non-visible disability and may need additional assistance, understanding, or more time. Since Hidden Disabilities Sunflower was established in the UK in 2016, it has been adopted globally by businesses and charities to support their colleagues and customers. The Sunflower is recognized across a broad range of sectors - ranging from retail, financial services, transport including over 220 airports, travel and tourism, education, government, as well as healthcare, emergency service and entertainment. Hidden Disabilities Sunflower is available globally and has been launched locally in Australia, Belgium, Canada, Denmark, Ireland, Latin America, Mauritius, the Netherlands, New Zealand, the UAE, the UK and USA. Hidden Disabilities Sunflower is part of Hidden Disabilities Sunflower Scheme Limited, a private company based in the UK. For further information please visit: https://hdsunflower.com
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