Switzerland Is About To Get Even Sweeter With A New Chocolate Destination

While the country is already home to the world-famous Lindt Home of Chocolate in Zurich, a massive new "chocolate paradise" is officially on the horizon.

Nestlé has unveiled plans for a major expansion of its historic Maison Cailler site in Broc, transforming it into the Parc du chocolat Cailler.

A 400 Million Franc "Chocolate Paradise"

Located in the Gruyère region, where chocolate has been produced since 1898, this project is stepping far beyond a simple museum. With a projected cost of 400 million francs, the Parc du chocolat Cailler is designed to be a "city within a city" for cocoa lovers.

The ambition is massive: developers are targeting one million visitors per year, which would put it on par with Switzerland's most popular tourist destinations.

What to Expect: The "Vertical" Cocoa Experience

The new park will span roughly 30,000 square meters and offer an immersive journey that could take up to five hours to complete. Highlights include:

Cocoa-Bean Greenhouses: Architecturally stunning glass structures shaped like cocoa beans where visitors can see real cocoa trees growing.

Sensory Tours: An expanded visitor experience focusing on the intense smells and tastes of traditional Swiss chocolate making. Enhanced rail links via the Broc Chocolaterie station, encouraging visitors to arrive by train rather than car.

Timeline: When Can You Visit?

While the Maison Cailler museum remains open during the transition, the full "Mega Destination" experience is expected to open in phases, with the first major completion goal set for 2030.

"The goal is to create an immersive experience centered on the taste and smell A "Chocolate Village": The plans include on-site hotels, restaurants, a wellness center, and a rooftop emporium.

Revitalized Heritage: Disused factory workshops will be restored and opened to the public for the first time in over a century.

Sustainability & Smart Travel

One of the most interesting aspects of the project is how you’ll get there. To protect the charm of the local village of Broc, the project includes:

A dedicated cable car to transport visitors from a new underground parking hub directly to the park.

Enhanced rail links via the Broc Chocolaterie station, encouraging visitors to arrive by train rather than car.