Wednesday, February 20, 2013
The 2013 Philadelphia Flower Show Will Be Themed "Brilliant"; Spotlighting British Gardens, Landscapes, and London.
The British have a word for something that’s inventive,
dazzling, extraordinary. They say it’s “Brilliant!”
The 2013 Pennsylvania Horticultural Society's Philadelphia Flower Show, entitled “Brilliant!,” promises to be all those things and much more.
Inspired by the majestic beauty and creative genius of Great Britain, “Brilliant!” will be
presented March 2 through 10 at the Pennsylvania Convention Center. Magnificent floral and garden
exhibits, special programming and new attractions will pay tribute to centuries of influential British
culture, culminating in the urbane style of 21 st -century London.
“This will be a Flower Show that celebrates Britain’s amazing landscapes and cultural icons, as
well as the city that has become the design capital of the world,” explained Drew Becher, President of
the Pennsylvania Horticultural Society. “It will also lift up the British passion for gardening, which has
contributed so much to the appreciation of horticulture and its role in our lives.”
PHS has developed partnerships with Britain’s Royal Horticultural Society in preparation for
“Brilliant!” and will feature British experts and designers, including presentations by Mark Lane,
Gardens Manager at Buckingham Palace. The British-American Business Association is working with
PHS to bring specialized products from Britain to the “British Village” in the Convention Center’s
Grand Hall, which will also house a photo exhibit of the Queen’s Diamond Jubilee visit to the RHS
Chelsea Flower Show.
The PHS Philadelphia Flower Show will open a new chapter in its 184-year history by adding
an extra day to the show’s run in 2013 to provide greater opportunity for visitors to see the nation’s
premier horticultural event. For the first time, the show will open on a Saturday and will include two
full weekends.
The revised schedule will move the black-tie Preview Party to Friday, March 1, at 7 p.m. The
celebration will be held entirely on the show floor, where guests will get the first look at the just completed displays and witness the new ceremony for the Best in Show winners. (The PHS Young
Friends’ After Party swings in at 10 p.m.)
The Flower Show will introduce an exciting variety of new features in 2013.
For the first time, the public is invited to purchase Pre-Show Sneak Peek ticket packages to
visit during set-up week, Feb. 25 to 28, allowing behind-the-scenes access during construction of the
elaborate exhibits, plus refreshments in a room overlooking the show floor.
The colorful “New Plant Showcase” will introduce recently developed varieties of flowers and
plants by internationally acclaimed growers.
New “Make & Take” workshops will offer opportunities for visitors to design, craft, and take
home their own fashionable “fascinators” – stylish hats popularized at the Royal weddings -- or other
creative projects.
A new attraction especially for guys will be “The Backyard,” a room devoted to outdoor living,
featuring decks and patios, grills and fire pits, new garden tools and techniques.
All the entrants in the competitive heart of the Flower Show will be awed by the unveiling of the
“PHS Hamilton Horticourt,” a grand, redesigned structure and staging for the individual plants grown
by veteran and novice exhibitors.
The PHS Philadelphia Flower Show is the nation's largest indoor flower show, which blooms
every March at the Pennsylvania Convention Center. The show features the country's premier
landscape designers and florists, who turn 10 acres of the Convention Center into a floral fantasy
world with beautiful plants and cutting-edge designs.
In addition to the major garden displays, the Flower Show hosts world-renowned competitions
in horticulture and artistic floral arranging, hundreds of gardening presentations and demonstrations,
special events, a mammoth indoor Marketplace, and a city-wide Flower Show Week celebration
throughout the Philadelphia region.
For more details please visit: www.theflowershow.com
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