Nayarit, Mexico Joins The WTTC´s Hotel Basics Initiative To Promote Sustainability In The Hotel Industry.

In a joint effort to promote sustainability in travel and tourism, the Mexican state of Nayarit joins the World Travel and Tourism Council (WTTC) Hotel Basics initiative. This alliance seeks to establish criteria global sustainability standards in the hotel industry and marks a significant step towards a more committed to caring for the environment and developing its communities.

The Hotel Basics initiative, led by Julia Simpson, President and CEO of the WTTC, emerged in response to the growing demand from the global hotel brands to develop fundamental criteria of sustainability, designed by and for the industry. These criteria will be mandatory for all accommodation providers, including hotels, guests houses and tourists residences.


Hotels, guest houses and tourist residence may adopt the 12 criteria of the initiative, focused on the following lines of action:

1. Measure and reduce energy and water consumption, as well as reduce waste and carbon emissions.

2. Fundamental actions to protect the environment.

3. Fundamentalactions towards a positive contribution to the communities in which theyoperate and find.

The Hotel Basics initiative is supported by tens of thousands of registered hotels across the country and the world that included renowned hotels groups such as Meliá, Radisson, Accor, Jin Jiang, Louvre and Meninger since its lauch in April 2022 during the Global Summit in Manila, Philippines.

With Nayarit joining the Hotel Basics initiative, Mexico solidifies its position as a leader in the promotion of sustainability in the Travel and Tourism sector, contributing to the developing more inclusive and responsible globally.

Julia Simpson, President and CEO of WTTC, commented: “Hotel Basics is a crucial initiative for us so the industry continues to adapt and evolve to meet the need of both travelers and the planet.”

“Nayarit, known for its natural beauty and focus on sustainability, becomes an invaluable strategy partner on this path towards more responsible tourism. Your commitment and work towards sustainability are exemplary, and we are excited to have its active participation in the global initiative.”

The Minister of Tourism of Nayarit, Juan Enrique Suárez del Real Tostado points out that: “In a context of large and ambitious private and tourism projects in Nayarit that are placing our state in the major leagues of the tourism world, we want to accompany this development hand in hand with initiatives as relevant and timely as Hotel Basics that contribute to turn Nayarit into a spearhead in sustainability in Mexico and the region.”

Sustainability in the hotel industry is imperatively global, and Nayarit joins this cause with the commitment to care for our planet and the communities that inhabit it, while providing high quality experiences for travelers.

The WTTC promotes sustainable growth for the sector, while continuing to collaborate with governments and international institutions to create more jobs, boost exports and generate greater prosperity.