The Travelore Report Reaching Pre-Pandemic Viewing Levels

The Travelore Report was first publshed in 1971 by Theodore 'Ted' Barkus. After being a travel journalist for a Philadelphia based newspaper for several years and traveling around the world with other writers, Ted observed that many travel writers lacked the appreciation for what they were experiencing. That was a period when press trips were generally more extravagant than they are today. In one example they were traveling in France, eating amazing meals, and one writer complained that he just wanted an American-style hamburger. For a few years before Travelore was published as a consumer publication, there was another version called Travelog targeted to the travel trade. I, Allen Barkus, became publisher and editor of Travelore in 1988.

We actually passed 170,000 in September. A friend called with a family crisis and I missed getting the screenshot.

While still in print, Travelore is heading back to our pre-pandemic readership on-line which averaged at 175,000 views monthly. Since we are aware many other on-line publications are happy to get 300-500 views daily, we are thrilled with our viewership. We currently also have over 16,700 followers on X/Twitter @TraveloreReport, over 5,500 followers on Threads @AllenBarkus, and about 1,300 followers on Instagram @AllenBarkus. Our social media growth has all been organic, not purchased, a common practice in the industry. We observed a travel "influncer" lose 80,000 followers over a very short period and another go from 500 to 4,000 overnight.

Additionally, on Google we have over 14 million views of photos and reviews @AllenBarkus