Ten Butterfly Tickets will be hidden randomly amongst the mailed guides offering a once-in-a-lifetime VIP Dollywood Experience. The lucky recipients will win a VIP celebration at the park's 2025 season opening (timed with its 40th season), including a two-night stay at one of Dollywood's luxury resorts for a family of four, season passes to Dollywood, a signed Dolly-inspired guitar and an activity pass to explore more of Pigeon Forge's family-friendly attractions.
"I love making dreams come true, and this is a chance for families to dream big and plan their perfect Tennessee vacation at one of my favorite places – Dollywood," said Dolly Parton. "I'm tickled to be part of this adventure and help create some memories that will last a lifetime. There's nothing quite like spending time with family, and I'm just thrilled to give folks a little something special with these Butterfly Tickets!"
The free Tennessee Playcation Kid's Guide is available for pre-order starting October 29 at DollyPlaycation.com, with guides arriving in mailboxes by November 25. Featuring kid-friendly activities and real Tennessee destinations, the interactive guide turns trip planning into a fun, family affair. Kids can also submit their own artwork for a chance to be featured on a Tennessee-sponsored billboard.
More than 250,000 printed guides are available upon request at TNvacation.com. The Playcation campaign, first launched in 2023, has become a year-long initiative to engage families and inspire kids to play an active role in vacation planning. The guide features over 45 family-friendly Tennessee destinations, such as Dollywood, the Memphis Zoo, Tennessee Aquarium, Grand Ole Opry, and more.
Join the conversation on social media with @TNvacation using hashtag #TNSoundsPerfect.
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