More than 60 years after four young lads changed the trajectory of global music, the city of Liverpool is preparing to welcome fans to an unprecedented new celebration of the Fab Four. The award-winning Beatles Story museum is officially moving from its longtime home at the Royal Albert Dock to a spectacular, 100,000-square-foot facility right in the heart of the city.
Set to open in 2028, the massive new attraction will be housed in the former St Johns Market site, directly opposite Liverpool Lime Street station. Not only will the new space be more than four times larger than the current museum, but it also marks a historic shift in ownership. Apple Corps Ltd., the company founded by The Beatles in 1968, will officially take over operations in 2027, making this the very first official fan attraction operated by the band's company in their hometown.
A Multi-Hour Immersive Journey
Billed as an immersive, "multi-hour experience," the new museum will feature state-of-the-art technology, original artifacts, and spectacular reconstructed sets. Fans will be able to journey from the band's postwar childhood homes and their gritty, formative club days in Hamburg, all the way to global superstardom. Interestingly, the museum plans to utilize physical sets and props directly from director Sam Mendes's highly anticipated upcoming four-part Beatles biopic, recreating iconic locations like the Cavern Club, Abbey Road studios, and New York's Shea Stadium.
A "Yellow Submarine" Makeover for St Johns Beacon
The expansion isn't just limited to the museum floor. Right next door, Liverpool's second-tallest building—the 400-foot St Johns Beacon—is getting a psychedelic makeover. The former radio tower will be completely transformed into a separate attraction themed around the band's whimsical 1968 animated film, Yellow Submarine, offering visitors unparalleled panoramic views over the city.
The Band's Reaction and Giving Back
The surviving members of The Beatles have enthusiastically backed the massive redevelopment. Paul McCartney expressed his gratitude, stating, "I find it incredible and humbling that people are still interested in our story... I love Liverpool. It's part of who I am, it's part of who the Beatles are." Ringo Starr echoed the sentiment, adding, "It is great to be part of this—deep down I am still a scouser... And now we are expanding the Beatles Story… how far out. The beat goes on."
Beyond tourism, the new endeavor will also give back to the city's robust music scene. A portion of every ticket sold will go to the newly established Apple Corps Liverpool Trust, a charity dedicated to funding initiatives and nurturing the next generation of local musicians.
For music lovers, heritage tourists, and die-hard Beatlemaniacs, Liverpool in 2028 is shaping up to be the ultimate pilgrimage.
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