With bookings through 2019, the Harrah's Waterfront Conference Center brings the meetings
business and Atlantic City a new option for business travel
Caesars Entertainment Corporation officially opened on Thursday, September 17thits Waterfront
Conference Center at Harrah's Resort Atlantic City. The $125.8 million center's grand opening
was celebrated with a ribbon cutting, fireworks and customer event. The Harrah's Waterfront
Conference Center has already booked meetings and conventions through 2019. Harrah's
Resort Atlantic City is an indirect subsidiary of Caesars Entertainment Corporation (NASDAQ: CZR).
Due to the addition of the conference center, there has been an increase of 90,000 advance
room bookings for the upcoming 12 months at Harrah's Resort Atlantic City, compared to
7,000 advance room bookings for the previous 12 months. The 97 confirmed meetings to date
include Bradley Caldwell, Rita's Italian Ice and Meeting Professionals International's 2016
World Education Congress.
The investment in the Harrah's Waterfront Conference Center comes at a time when there is
significant demand for meetings facilities in the Northeast and no clear leader to serve the
business traveler's needs. The 100,000 square foot state-of-the-art facility is now the largest
conference-hotel complex from Baltimore to Boston, providing an attractive new option for the
$280 billion national meetings industry that has a $16 billion foothold in the Northeast.
"The Waterfront Conference Center demonstrates our commitment to the revitalization of
Atlantic City through major developments and investments in the booming meetings business,"
said Mark Frissora, President and CEO of Caesars Entertainment Corporation. "For Atlantic City,
this is an opportunity to attract a new type of customer to the city and significantly increase
hotel occupancy, as well as drive revenue for local restaurants, retail outlets and other businesses."
Designed by Friedmutter Group and located in Atlantic City's Marina District, the Harrah's
Waterfront Conference Center can accommodate up to 5,000 attendees and has the flexibility
to seamlessly convert from meetings, to banquets, to large assembly spaces. The 100,000
square feet of flexible meetings space offers versatile area volume that can be broken down
into 56 separate small meeting rooms with up to 300 different configurations – reception,
banquet and pre-function space.
"We are excited to introduce Harrah's Resort Atlantic City Waterfront Conference Center as
a major player in not only the Northeast, but the national meetings business," said Michael
Massari, Senior Vice President of National Meetings and Events for Caesars Entertainment
Corporation. "The state-of-the-art center is conveniently located within driving distance of
one-third of the nation's population. Now, these convention goers can meet, eat and sleep
all under one roof in a facility accompanied with dynamic hospitality offerings and amenities."
About Meetings and Events at Caesars Entertainment
Caesars Entertainment offers meeting and event planners one dedicated team, united nationwide,
committed to providing the most successful meeting experiences possible. With one call or
email, planners have access to 40 properties in 20 unique destinations, with 1.9 million sq. ft.
of meeting space and more than 42,000 guest rooms. Mix and match properties and venues
within a destination under a single contract and minimum. Enjoy elite perks, rewards and
privileges with our Total Rewards Meeting Diamond Program. For more information,
please visit www.CaesarsMeansBusiness.com .
About Caesars Entertainment Corporation
Caesars Entertainment Corporation (CEC) is the world's most diversified casino-entertainmen
t provider and the most geographically diverse U.S. casino-entertainment company. CEC is
mainly comprised of the following three entities: the majority owned operating subsidiary
Caesars Entertainment Operating Company, wholly owned Caesars Entertainment Resort
Properties and Caesars Growth Properties, in which we hold a variable economic interest.
Since its beginning in Reno, Nevada, 75 years ago, CEC has grown through development
of new resorts, expansions and acquisitions and its portfolio of subsidiaries now operate 50
casinos in 13 U.S. states and five countries. The Company's resorts operate primarily under
the Caesars®, Harrah's® and Horseshoe® brand names. CEC's portfolio also includes the
London Clubs International family of casinos. CEC is focused on building loyalty and value
with its guests through a unique combination of great service, excellent products, unsurpassed
distribution, operational excellence and technology leadership. The Company is committed to
environmental sustainability and energy conservation and recognizes the importance of being
a responsible steward of the environment. For more information, please visit www.caesars.com.
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