US Expected A Big Travel Year, But Overseas Visitors — Angered By Trump — Are Heading Elsewhere

Olja Ivanic looked forward to welcoming some cousins from Sweden to her Denver home in June. Ivanic and the four travelers were planning to go hiking in Colorado and then visit Los Angeles and San Francisco.

But then President Donald Trump berated Ukrainian President Volodymyr Zelenskyy in a February meeting at the White House. Ivanic’s four relatives immediately canceled their scheduled trip and decided to vacation in Europe instead.

“The way (Trump) treated a democratic president that’s in a war was beyond comprehensible to them,” said Ivanic, who is the U.S. CEO of Austria-based health startup Longevity Labs.

The U.S. tourism industry expected 2025 to be another good year in terms of foreign travelers. The number of international visitors to the United States jumped in 2024, and some forecasts predicted arrivals from abroad this year would reach pre-COVID levels.

But three months into the year, international arrivals are plummeting. Angered by Trumps’ tariffs and rhetoric, and alarmed by reports of tourists being arrested at the border, some citizens of other countries are staying away from the U.S. and choosing to travel elsewhere.

The federal government’s National Travel and Tourism Office released preliminary figures Tuesday showing visits to the U.S. from overseas fell 11.6% in March compared to the same month last year. The figures did not include arrivals from Canada, which is scheduled to report tourism data later this week, or land crossings from Mexico. But air travel from Mexico dropped 23%.

For the January-March period, 7.1 million visitors entered the U.S. from overseas, 3.3% fewer than during the first three months of 2024.

The travel forecasting company Tourism Economics, which as recently as December anticipated the U.S. would have nearly 9% more international arrivals this year, revised its annual outlook last week to predict a 9.4% decline.

Tourism Economics expects some of the steepest declines will be from Canada, where Trump’s repeated suggestion that the country should become the 51st state and tariffs on close trading partners have angered residents. Canada was the largest source of visitors to the U.S. in 2024, with more than 20.2 million, according to U.S. government data.

Flight Centre Travel Group Canada, a travel booking site, said leisure bookings to U.S. destinations were down 40% in March compared to the same month a year ago. Air Canada has reduced its schedule of spring flights to Florida, Las Vegas and Arizona due to lack of demand.

The National Travel and Tourism Office gave a rosier forecast last month for international travel to the U.S. Based on 2024 travel patterns, the office said it expected arrivals to increase 6.5% to 77.1 million this year and surpass 2019 levels in 2026.

But Tourism Economics said the impact of the less favorable view of the U.S. from abroad could be severe enough that international visits won’t surpass pre-pandemic levels until 2029.

“The survey data is all indicating a significant mix of cancellations and a massive drop in intent to travel,” Tourism Economics President Adam Sacks said.

Ian Urquhart, a professor emeritus at the University of Alberta in Edmonton, Canada, was supposed to go to Las Vegas for five days in June and see Coldplay in concert. He canceled the trip to protest Trump’s “incredibly disparaging tone” toward Canada even though it meant losing a $500 deposit on the vacation package.

His oldest daughter similarly nixed a planned May trip to Sedona, Arizona, while his brother-in-law decided not to go on his usual weeklong golf trip to Scottsdale, Arizona, according to Urquhart.

“None of us jumped for joy when we made those decisions, but it seemed to be one of the few ways we could signal how we felt about the bullying that has been directed towards Canada by your president,” Urquhart said.

For Pepa Cuevas and her husband, who live in Madrid, Trump’s election in November was a turning point. The couple had planned to spend a month skiing in Colorado over the winter holidays. They went to Japan instead.

“Trump’s victory left us, especially me, very shocked,” Cuevas said. “For the moment, we have lost the desire to return. I don’t know what will happen in the future, but for the moment we are still shocked, and it doesn’t look like this is going to be resolved.”

According to the government data released Tuesday, international arrivals from China were down nearly 1%. Leisure trips by Chinese citizens to places like Disneyland, Hawaii and New York are decreasing dramatically and likely won’t pick up again until Trump has left office, said Wolfgang Georg Arlt, the CEO of the China Outbound Tourism Research Institute. He dubs it the “Trump Slump.”

That slump has financial consequences. Tourism Economics expects U.S. spending by international visitors to drop by $9 billion this year.

Marco Jahn is the president and CEO of New World Travel, a California company that works with overseas tour operators on vacation packages and activity planning. It arranges the hotels and rental cars for a family that wants to take a driving tour of U.S. national parks, for example.

Jahn said bookings have dropped between 20% and 50%, depending on the source market, over the last eight to 10 weeks. He notes particular declines from Scandinavia, where Trump’s repeated threat to take control of Greenland, a self-governing territory of NATO ally Denmark, has antagonized citizens.

“The U.S. is not perceived as a welcoming destination,” Jahn said.

Beyond, a revenue management platform for vacation rental owners, said Canadian searches for short-term rentals in the U.S. plunged 44% after Feb. 1, when Trump first announced a since-paused 25% tariff on goods from Canada and Mexico. Florida, Texas and New York were among the hardest-hit markets, Beyond said.

American Ring Travel, a tour operator based in California, offers carbon-neutral bus tours of the U.S. that often attract eco-conscious travelers from Europe, said Richard Groesz, the company’s director of contracting. But bookings from Germany flattened starting in January after Elon Musk threw his support behind a far-right political party in that country’s federal election, Groesz said.

There are other issues impacting foreign visits. The U.S. has been the top destination by country for Japanese tourists for years, but data compiled by JTB Tourism Research & Consulting showed South Korea topped the U.S. in January.

The weak yen – not Trump – is likely the biggest factor dampening the attraction of the U.S., said Takaaki Mitamura, a spokesperson for Tokyo-based travel agent Veltra Corp. Travelers are picking destinations where the currency effect isn’t as big, like South Korea, Taiwan, Thailand and Australia, he said.

Haruka Atomiya, a Tokyo resident, visits Los Angeles at least once a year. Last year, she brought her young children for the first time and did a lot of research to find affordable places to stay. The exchange rate made some hotels double or triple the price she paid in the past.

Atomiya, who went to college in Vermont, has always loved the diversity and the freedom in the U.S. She said she doesn’t understand why Americans elected Trump, but doesn’t plan to stop visiting unless she senses any physical danger.

“If America changes in a way that’s clearly visible, that’s a reality, too, and I will likely keep visiting,” she said. “What will happen to America after Trump intrigues me.”

https://apnews.com/author/dee-ann-durbin

Tourists Are Cancelling Trips To The US – Here’s Where They Are Going Instead

European countries have issued specific travel warnings to transgender and non-binary citizens.

The United States is one of the top three most visited countries in the world.

The big draw cards – cities such as San Francisco, New York and Chicago and national parks such as Yosemite – have attracted international tourists for decades. This combined with its role as a global business powerhouse meant it had 66.5 million visitors in 2023 – and the 2024 figure is expected to be higher still.

But a lot has changed in recent months, and 2025’s figures may not be as strong. The 2024 reelection of Donald Trump as the president of the United States and the consequential changes in foreign diplomacy and relations, alongside internal cultural shifts, are starting to change global attitudes towards the US – attitudes that appear to be affecting tourists’ desire to visit the US.

In a recent report by research firm Tourism Economics, inbound travel to the US is now projected to decline by 5.5% this year, instead of growing by nearly 9% as had previously been forecast. A further escalation in tariff and trade wars could result in further reductions in international tourism, which could amount to a US$18 billion (£13.8 billion) annual reduction in tourist spending in 2025.

There is already some evidence of travel cancellations. Since Trump announced 25% tariffs on many Canadian goods, the number of Canadians driving across the border at some crossings has fallen by up to 45%, on some days, when compared to last year. Canada is the biggest source of international tourists to the US. Air Canada has announced it is reducing flights to some US holiday destinations, including Las Vegas, from March, as demand reduces.

According to a March poll by Canadian market researcher Leger, 36% of Canadians who had planned trips to the United States had already cancelled them. According to data from the aviation analytics company OAG, passenger bookings on Canada to US routes are down by over 70% compared to the same period last year. This comes after the U.S. Travel Association warned that even a 10% reduction in Canadian inbound travel could result in a US$2.1 billion (£1.6 billion) loss in spending, putting 140,000 hospitality jobs at risk.

Some would-be visitors have cited an unwelcoming political climate as part of a concern about visiting the US – including angry rhetoric about foreigners, migrants and the LGBTQ+ community. The Tourism Economics report also cited “polarizing Trump Administration policies and rhetoric” as a factor in travel cancellations.

There are other factors that may influence travellers from, for instance, western Europe, which represented 37% of overseas travel to the US last year. These include US tariffs pushing prices up at home and the US administration’s perceived alignment with Russia in the war in Ukraine.

Research by YouGov in March found that western European attitudes towards the US have become more negative since Trump’s reelection last November. More than half of people in Britain (53%), Germany (56%), Sweden (63%) and Denmark (74%) now have an unfavourable opinion of the US. In five of the seven countries polled, figures for US favourability are at the lowest since polling began in November 2016.

Some high-profile cases at the US border could also be putting off tourists. In March, a British woman was handcuffed and detained for more than ten days by US Customs Enforcement after a visa problem. In the same month, a Canadian tourist was detained after attempting to renew her visa at the US-Mexico border. During the 12-day detention, she was held in crowded jail cells and even put in chains.

Mexico is the US’s second largest inbound travel market. Tourism Economics suggests that issues around new border enforcement rules will raise concerns with potential Mexican tourists. During Trump’s first term in office, Mexican visits to the US fell by 3%. In February this year, air travel from Mexico had already fallen 6% when compared to 2024.

Many countries including Canada have been updating their travel advice for the US. For instance, on March 15 the UK Foreign and Commonwealth Office updated its advice for the US, warning visitors that “you may be liable to arrest or detention if you break the rules”. The previous version of advice, from February, had no mention of arrest or detention. Germany has made similar updates to its travel advisory, after several Germans were recently detained for weeks by US border officials.

Multiple European countries, including France, Germany, Denmark and Norway have also issued specific travel warnings to transgender and non-binary citizens, as US authorities demand tourists declare their biological sex at birth on visa applications. This comes as the US has stopped issuing of passports with a X marker – commonly used by those identifying as non-binary – for its own citizens.

As thousands of travellers cancel their trips to the US, other destinations are seeing a spike in interest. Hotels in Bermuda have reported a surge in enquiries as Canadians relocate business and leisure trips away from the US, with some predicting a 20% increase in revenue from Canadian visits.

Europe too has reported increased bookings from Canada, with rental properties experiencing a 32% jump in summer reservations when compared to last year, according to some reports.

There are already growing concerns that visa and entry restrictions will disrupt fans and athletes from enjoying 2026 men’s Fifa World Cup, held on sites in the US, Canada and Mexico. Visitors from some countries, such as Brazil, Turkey and Colombia, could wait up to 700 days to obtain visas. The International Olympic Committee has also raised concerns over the 2028 Olympics Games in Los Angeles, although US officials have insisted that “America will be open”.

With mounting visa delays, stricter border enforcement and growing concerns over human rights and anti-minority rhetoric, the United States risks losing its appeal as a top holiday destination. The long-term impact on its tourism industry may prove difficult to reverse.

https://www.independent.co.uk/author/ross-bennett-cook