I Prefer Hotel Rewards Evolves Suite of Member Benefits with Introduction of I Prefer Loves

New Partnership Series Offers Loyalty Program Members Monthly Drop of Unique Savings and Private Experiences from Hand-Picked Lifestyle Brands

I Prefer Hotel Rewards – the world’s largest points-based loyalty program for independent hotel experiences by Preferred Hotels & Resorts – continues to enhance its range of benefits catering to the varied interests of its members with the launch of I Prefer Loves. Each month, I Prefer will showcase a much-loved brand partner across the travel, fashion, food and wine, home, and wellness industries through promotions that unlock privileged access to bespoke gifts, offers, and experiences. The series kicks off tomorrow with I Prefer Loves Anatomie, a collaboration - inspired by women who love to explore - with luxury apparel brand, Anatomie, which rewards all I Prefer members with a $50 discount code* to redeem towards purchases made via the brand’s website.

“Arriving at a time when we are all excited to reconnect with the world and enjoy new experiences, I Prefer Loves represents the continuous diversification of member benefits offered through I Prefer,” said Jeri Salazar, Vice President of Loyalty for Preferred Hotels & Resorts. “We have always been committed to protecting the interests of our loyal guests, and this exciting new addition offers valuable savings and unique experiences for them to enjoy from the comfort of their own home or in exciting new destinations when they are ready to travel again.”

As the featured I Prefer Loves partner for April 2021, Anatomie is gifting I Prefer members with a $50 discount code to use towards a new look or as a token of appreciation for an inspirational woman in their life from now through June 30, 2021. The discount is valid towards purchases valued at or in excess of US$178. Anatomie offers a range of lightweight, wrinkle-free clothes to suit every travel occasion and season - ideal for active women seeking style and comfort, especially now with travel and exploration once again in reach. The May 2021 edition of I Prefer Loves will feature a collaboration with The Bicester Village Shopping Collection – a global family of open-air luxury shopping destinations known for deep savings across more than 1,300 luxury fashion house boutiques, renowned restaurants and cafés, and concierge services. I Prefer members will receive an invitation to a Private Sale taking place across seven of its European Villages in destinations such as London, Paris, and Milan. In addition to existing savings of up to 60% for designer goods and dining experiences, members will enjoy an additional 10% savings on purchases made in-person or via virtual shopping, among other perks. Future brand spotlights will include luxury leather goods retailers, a sparkling wine purveyor, and an aviation company, among others.

The launch of I Prefer Loves follows the January debut of I Prefer Auctions, an initiative that allows members to bid for one-of-a-kind travel experiences with earned points for a limited time period. One of the first major hotel loyalty programs to postpone points expiration in light of COVID-19, I Prefer made a subsequent announcement in November 2020 that any of its 3.8 million members with accrued points would have their validity extended through June 30, 2021 and maintain Elite Status through June 30, 2022.

For more information on I Prefer Hotel Rewards or to enroll in the program, visit www.IPrefer.com. Members can visit I Prefer Loves for additional details on current and future partnerships, including terms and conditions for I Prefer Loves Anatomie and I Prefer Loves The Bicester Village Shopping Collection.

Loyalty Awards Update: Preferred Hotels & Resorts Announces Second I Prefer Points Rewards Extension

We’re happy to share an update from the Preferred Hotels & Resorts loyalty program I Prefer Hotel Rewards. As one of the first travel brands to make changes to its loyalty program benefits in light of the global pandemic, the brand will further extend the validity of accrued points and Elite status for all members – both here in the U.S. and globally. As such, more than 3.5 million I Prefer Hotel Rewards members will continue to enjoy flexibility and can keep their hard-earned Elite status and points for use on future hotel stays – as and when they are ready or able to travel. The renewed extensions will run as follows:

New Expiration Dates Points – June 30, 2021 Elite Status – June 30, 2022 No action is required for these extensions to occur, they will be reflected in each member’s account by December 31 2020. Travelers can find full details here on the I Prefer webpage. For any questions about these changes, travelers can reach our team at ipreferupdate@preferredhotels.com. This news follows Preferred Hotels & Resorts’ decision to protect members’ hard-earned benefits back in April 2020, which saw all members with Elite status maintain their status through June 30 2021 and the points expiration date for all members stretched to August 31 2020. Extending this initiative allows members with Elite status to keep it for an additional 12 months and all members the ability to use points that may have been sitting in their accounts at the beginning of this year until the end of June next year. I Prefer Hotel Rewards is the world’s largest points-based program for independent hotels represented within the Preferred Hotels & Resorts portfolio and counts more than 3.5 million active members and over 700 participating hotels globally. Complimentary to join, I Prefer provides additional value to frequent travelers, both for leisure or business, that favor the independent hotel experience with a cash-value Reward Certificates (exchangeable for accrued points), exclusive member rates for direct bookings, monthly VIP (Very I Prefer) offers from participating hotels, which includes a variety of amenities as well as Elite status and additional benefits such as priority early check-in/ late check out and room upgrades upon availability.

Preferred Hotels Loyalty Program Debuts E-Gift Cards, New Offers, And New Hotel Experiences

Preferred Hotels & Resorts Boosts I Prefer Hotel Rewards for the Return of Travel

Brand loyalty program debuts e-gift cards, new flexible member rate, Elite Platinum Offer, and a selection of new independent hotel experiences

Preferred Hotels & Resorts, the world’s largest independent hotel brand, is celebrating the highly anticipated return of travel by making a series of valuable updates to its I Prefer Hotel Rewards loyalty program. From a new Flexible Member Rate and an Elite Platinum Offer to the brand’s first-ever I Prefer E-Gift Cards and more than 25 new participating hotels worldwide, these program enhancements demonstrate Preferred’s unwavering commitment to offer best-in-class independent hotel experiences to its loyal and discerning I Prefer members as they ask, ‘Where Next?” following an extended period at home.

“Listening to and engaging with our loyal I Prefer members throughout this pandemic has been a top priority, and through these candid dialogues, we have learned that they want greater flexibility and more diverse offers as travel restrictions are lifted,” said Jeri Salazar, Vice President of Loyalty for Preferred Hotels & Resorts. “We are confident that the decisions we’ve made to enhance the program will provide travelers with a less restrictive, more valuable way to book authentic, one-of-a-kind independent hotel experiences whenever they decide to travel next.”

Flexible Member Rate

Recognizing the importance of member-only value and flexibility, Preferred Hotels & Resorts is doubling down through a new Flexible Member Rate that offers access to savings of 10 percent or higher on top of the best available rate when they book stays at more than 300 participating hotels. The new flexible rate is also fully cancellable up through day of arrival, providing travelers with the peace of mind needed if travel plans get disrupted. Bookings must contain a valid I Prefer member number and be made through PreferredHotels.com, IPrefer.com, the I Prefer app, the GDS, participating hotels’ websites, or the Preferred Hotels & Resorts’ Global Reservations team. The new rate is available now for travel through December 31, 2020.

Elite Platinum Offer

In addition to everyday Elite member benefits – which include complimentary room category upgrades, early check-in and late check-out, VIP welcome amenities, free internet, and 50 percent bonus points earning per eligible stay – the newly launched Elite Platinum Offer features daily breakfast for two and a resort credit of US$100 per stay that can be used toward on-property expenditures. Available for travel now through December 31, 2020, this unique benefit is valid exclusively to I Prefer Elite members for stays at more than 170 participating properties worldwide such as JA Manafaru (Maldives); The Upper House (Hong Kong); Grand Hotel Tremezzo (Lake Como, Italy); Finca Cortesin (Casares, Spain); Shutters on the Beach (Santa Monica, California); and Grand Velas Riviera Maya (Mexico). Members can access this benefit by visiting  www.PreferredHotels.com/eliteplatinum or contacting I Prefer member services at +1 636 736 4397.

I Prefer E-Gift Cards with 20% Bonus Value 

For the first time ever, Preferred Hotels & Resorts is offering I Prefer E-Gift Cards, which are available for a limited period now through June 27 as part of the company’s International Pineapple Week celebrations. The I Prefer E-Gift cards may be purchased exclusively online now in denominations of US$100 and US$250 with no expiration date, which can be used towards future stays at participating hotels and resorts in the United States, Canada, Mexico, and the Caribbean. As an additional gesture of hospitality, every purchase comes with 20 percent more value in the form of a US$20 or US$50 bonus card, respectively. To purchase I Prefer E-Gift Cards, see participating hotels, and read terms and conditions, visit shop.preferredhotels.com/giftcards through June 27, 2020.

Newest Hotel Options for I Prefer Travels   

With a portfolio of more than 700 distinctive hotels and resorts worldwide, I Prefer offers the benefits of a robust points-based loyalty program with access to authentic hotel experiences to suit every travel need. More than 25 new properties have recently joined Preferred’s prestigious loyalty program, including Biltmore Hotel (Coral Gables, Florida); Montage Healdsburg (Sonoma County, California); The Social House (Nairobi, Kenya); Banyan Tree Tamouda Bay (Fnideq, Morocco); La Villa Haussmann (Paris, France); Brenton Hotel (Newport, Rhode Island); Palmaia, The House of AiA (Riviera Maya, Mexico); Bluedoors York Luxury Suites (Medellin, Colombia); Rancho Santana (Rancho Santana, Nicaragua); Middle Eight (London, United Kingdom); Hayfield Manor (Cork, Ireland); Deltapark Vitalresort (Gwatt, Switzerland); JA Oasis Beach Tower (Dubai, United Arab Emirates), and Noku Maldives (Noonu Atoll, Maldives).

Protecting I Prefer Members’ Hard-Earned Loyalty Status and Points 

Today, Preferred Hotels & Resorts made the official announcement that it was extending the points expiration date for all I Prefer members globally through December 31, 2020. In March 2020, Preferred was among the first travel companies globally to announce its plan to protect the hard-earned benefits of its loyalty members by announcing that all I Prefer Elite members globally will maintain their status through June 30, 2021, regardless of their travel activity this year.

With more than 3.5 million travelers currently enrolled in membership, I Prefer is complimentary to join. Travelers who would like to take advantage of these exclusive promotions are invited to enroll in the program via www.IPrefer.com/enroll.

About Preferred Hotels & Resorts     

Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 750 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ hotel rewards program, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.