Preferred Hotels & Resorts Welcomes 14 New Members

Preferred Hotels & Resorts, the world’s largest independent hotel brand, is pleased to announce the addition of 14 new member properties to its global portfolio between July 1 and September 30, 2025. To celebrate, I Prefer Hotel Rewards members can earn 2,500 bonus points on eligible stays at any of these participating locations for a limited time. Ranging from a recently transformed beachfront resort on Spain's famous Costa del Sol to a cultural playground designed for music lovers in the heart of Stockholm, each of these distinctive and independent properties invite travelers to immerse in some of the world’s most extraordinary destinations. Highlights include:

Backstage Hotel Stockholm (Stockholm, Sweden) – Lifestyle Collection: Housed in a reimagined 1880s building, Backstage Hotel Stockholm offers a high-voltage mashup of history, music, and design just moments from the city’s hottest entertainment hubs. This creative hideaway boasts bold interiors, contemporary art, and 57 uniquely designed rooms - including the themed ABBA Gold Junior Suite inspired by Sweden’s very own iconic pop group, and a Loft Room made for stargazing. Music lovers and culture chasers will enjoy the Backstage Zone, where global flavors meet a buzzing bar scene with DJ sets, trivia nights, and a private karaoke lounge.

BON Park Hotel at VidantaWorld Nuevo Vallarta (Nayarit, Mexico) – L.V.X. Collection: Tucked along Mexico’s idyllic Pacific coast, adventure seekers can look forward to a seamless blend of luxury, leisure, and resort living. This all-encompassing retreat offers everything from private beach lounging and poolside cocktails to golf on three world-class courses and indulgent spa treatments. Retreat into the 79 stylish ocean-hued suites and lofts and explore an array of dining venues and themed nightlife. The property also offers access to the BON Luxury Theme Park, which is slated to open in winter 2026, promising endless enjoyment for all ages.

Don Carlos Marbella (Marbella, Spain) – L.V.X. Collection: Following a comprehensive transformation and reopening in July 2025, the legendary Don Carlos has been reborn as a new icon of Mediterranean luxury, blending timeless elegance, Andalusian heritage, and modern design in an exclusive beachfront setting surrounded by lush tropical gardens. This stunning property offers 284 rooms and suites and 24 residences alongside world-class experiences, including Spain’s first Rafa Nadal Tennis Center, a signature Don Carlos spa, vibrant dining across four unique venues, and exclusive access to luxurious beach clubs.

Paru Boutique Hotel (Passo de Camaragibe, Brazil) – L.V.X. Collection: Nestled between golden sands and lush greenery, Paru Boutique Hotel is an intimate beachfront retreat where nature, design, and wellness come together in perfect harmony. With just 20 rustic-chic suites and bungalows, this serene hideaway blends minimalist elegance with local charm – each space has been designed to foster a deep connection to the surrounding Brazilian landscape. Guests can enjoy wellness experiences ranging from yoga and meditation to beachfront cycling, tennis, and spa treatments, or opt for local excursions to the area’s natural swimming pools, a manatee sanctuary, or scenic flights along the Costa dos Milagres in Alagoas.

The Sun Rose West Hollywood (West Hollywood, California) – L.V.X Collection: Following a recent rebrand from the former Pendry West Hollywood, The Sun Rose West Hollywood is where glamour meets contemporary chic in an immersive combination of music, style, and city energy. Located on the legendary Sunset Strip and on the historic grounds of the former House of Blues, this 149-room hotel channels its iconic past into a bold, culture-driven experience, complete with a world-class music venue, rooftop dining, and skyline views. Sleek guestrooms and sprawling suites reflect the coastal tones of SoCal skies, while a rooftop pool and serene spa invite guests to unwind above the city buzz. From star-studded performances to sun-drenched afternoons by the pool, The Sun Rose offers a curated slice of Los Angeles.

“We are thrilled to welcome these 14 extraordinary new members to our global portfolio in the third quarter of 2025,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “Their arrival marks a continued evolution of our brand’s promise – to celebrate individuality, champion authenticity, and curate unforgettable luxury experiences. Each new member adds a distinct voice to our collective story, enriching the journeys of travelers who seek meaningful connection and character.”

Other member properties to have joined Preferred Hotels & Resorts’ global portfolio between July 1 and September 30, 2025, include:

Altis Porto Hotel (Porto, Portugal) – L.V.X. Collection

Bernardus Lodge & Spa (Carmel, California) – Legend Collection

Hotel Cristoforo Colombo (Milan, Italy) – Lifestyle Collection

Jungala Park Hotel at VidantaWorld Riviera Maya (Quintana Roo, Mexico) – L.V.X. Collection

Serras Sevilla (Seville, Spain) – Legend Collection

The Pridwin Hotel and Cottages (Shelter Island, New York) – L.V.X. Collection

Trastevere Roma UNA Esperienze (Rome, Italy) – Lifestyle Collection

Vivienda Residence (Riyadh, Saudi Arabia) – L.V.X. Collection

27 North (Healdsburg, California) – Lifestyle Collection

Many of these new member hotels participate in I Prefer Hotel Rewards, the brand’s points-based loyalty program with 6 million travelers enrolled globally. Complimentary to join, members of I Prefer earn points redeemable for cash-value Reward Certificates, Titanium status, and other value-rich benefits from eligible stays at over 600 participating hotels and resorts worldwide. Travelers seeking memorable independent hotel experiences are invited to sign up at IPrefer.com/enroll.

For a limited time only, new and existing members of I Prefer Hotel Rewards will earn 2,500 bonus points on eligible stays at any of these participating new member properties. Valid on bookings made by December 31, 2025, for stays through March 31, 2026. For additional details and to book this special offer, visit IPrefer.com/offer/newest-additions.

Preferred Hotels & Resorts Launches Once-In-A-Lifetime Private Jet Experience, Legendary Journeys, Visiting The World’s Most Extraordinary Destinations

Preferred Hotels & Resorts, the world’s largest independent hotel brand, is proud to unveil its first ever private jet experience, Legendary Journeys – The Ultimate Private Jet Experience by Preferred Hotels & Resorts, in partnership with Bucketlist Xperiences. This bespoke journey is designed for discerning travelers seeking unparalleled access to the globe’s most extraordinary destinations, all while traveling aboard a luxuriously appointed private jet, inclusive of elevated perks from the brand’s I Prefer Hotel Rewards loyalty program.

“Our mission has always been to connect travelers with the world’s most remarkable independent hotels and destinations in ways that are both unforgettable and transformative,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “Aligned with our recently released Luxury Travel Report 2025, which found that 61% of affluent travelers see once-in-a-lifetime moments as the ultimate luxury and 75% seek experiences curated by those ‘in the know,’ the Legendary Journeys experience delivers rare adventures with personalized service, crafted to feel effortless, memorable, and truly legacy-defining.”

Jordan Kaplan, President of Bucketlist Xperiences continues “We are incredibly excited to partner with Preferred Hotels & Resorts and its esteemed Legend Collection to bring Legendary Journeys to life. Together, we’re curating an experience that transcends traditional travel, seamlessly blending once-in-a-lifetime private jet Xperiences with the unmatched excellence of independent luxury hospitality in the world’s most extraordinary destinations.”

Set to take place from October 6 – 23, 2026, the 17-night itinerary will whisk guests across Singapore, India, Rwanda, Kenya, Greece, Morocco, and London. Highlights include once-in-a-lifetime curated moments that reflect the transformative power of travel - gorilla trekking in the lush forests of Rwanda, a royal celebration in Jaipur, sunset sailing off Santorini, private wildlife encounters in Kenya, and dining beneath the stars in Morocco’s Atlas Mountains - to name a few. Travelers will stay at exceptional properties, including four members of Preferred Hotels & Resorts’ prestigious Legend Collection.

The journey begins aboard a custom, private VIP airliner, reimagined for the pinnacle of luxury travel. Guests will enjoy lie-flat leather seating, gourmet meals prepared by a private chef, and curated wines and spirits. Enhancements such as seamless transfers, private VIP airport access, luggage concierge, personalized gifts and amenities, and a dedicated 17-member service team to ensure every detail is flawlessly managed. Adding to the experience, a professional photographer and videographer will capture the journey’s most unforgettable moments.

Curated Itinerary Highlights Include:

Singapore, The Fullerton Bay Hotel, Preferred Hotels & Resorts’ Legend Collection member (Two nights): The journey begins at one of Singapore’s most elegant hotels, a jewel on Marina Bay that seamlessly blends sleek modern design with heritage charm. Highlights include sunset cocktails on the rooftop with panoramic views of the skyline, and an exclusive welcome celebration on the iconic waterfront.

Jaipur, India, , Preferred Hotels & Resorts’ Legend Collection member (Three nights): Next, guests are transported to the royal heart of Rajasthan for a stay in Jaipur’s palatial splendor. Days unfold with VIP excursions to the Taj Mahal, the Amber Fort, and the City Palace, while evenings bring a private wildlife reserve visit, offering intimate insight into jaguar conservation. The experience culminates with a grand Royal Wedding Celebration, an unforgettable immersion into the pageantry, color, and culture of India.

Kigali, Rwanda, The Movenpick Kigali (Partner property) (Two nights): In Rwanda’s vibrant capital, guests are welcomed with a private reception hosted by President Kagame before taking to the skies on a helicopter flight over the Virunga Mountains. The adventure continues with a once-in-a-lifetime gorilla trek in Volcanoes National Park, complemented by exclusive sessions with conservation leaders from the Dian Fossey Gorilla Fund and the Mountain Gorilla Veterinary Project. An inspiring encounter with the founders of Ignite Power showcases how sustainable solar innovation is transforming Sub-Saharan Africa.

Kenya, andBeyond Suyian Lodge or Angama Mara (Partner properties) (Three nights): The journey continues with stays in luxury safari tents in either Laikipia or the Maasai Mara with endless savannah views. Iconic moments include witnessing the Great Migration, thrilling Big Five game drives, and a sunrise hot-air balloon safari with a Champagne breakfast in the bush. Evenings conclude with unforgettable dinners beneath the stars.

Santorini, Greece, Andronis Luxury Suites, Preferred Hotels & Resorts’ Legend Collection member (Three Nights): High above the Aegean on Oia’s cliffside, guests enjoy a relaxing and exclusive stay in suites with private plunge pools and breathtaking caldera views. Experiences include a sunset sailing journey aboard a private luxury yacht, intimate tastings of rare Assyrtiko vintages, and a secret dining affair in a historic mansion where local musicians serenade.

Marrakech, Morocco, Mandarin Oriental (Partner property) (Three nights): Guests will venture into Marrakech’s lively medina for a local shopping experience, explore Berber villages for tea with local families, and unwind with traditional hammam rituals. Days of mountain adventure unfold with unforgettable evenings of dining under desert skies, accompanied by live Gnawa musicians.

London, United Kingdom: The Londoner, Preferred Hotels & Resorts’ Legend Collection member (One night): The journey concludes in the heart of Leicester Square at The Londoner, the world’s first “super boutique” hotel. After check-in, guests will toast their adventure with Champagne on the rooftop terrace overlooking the city and experience the spa, before embarking on an exclusive tour of the city’s iconic landmarks. Seats are limited to just 29 couples (single occupancy available upon request) for this inaugural journey. Pricing begins at US $133,500 per person (based on double occupancy). Full inclusion details are available via the link below.

Participants in this exclusive experience will receive I Prefer Hotel Rewards Titanium Status, along with 1 million I Prefer Hotel Rewards points, equivalent to more than 10 complimentary hotel nights at over 650 I Prefer Hotel Rewards participating properties worldwide.

For more information or to secure your experience, visit bucketlistxperiences.com/trip/phr/legendary-journeys. To book, contact Preferred Hotels & Resorts’ VIP Desk at (U.S.) 888-688-6106 and worldwide: +1 708-416-8404.

The Biltmore Recognized By Preferred Hotels & Resorts With 2025 Preferred Awards Of Excellence

Preferred Hotels & Resorts - the world's largest independent hotel brand - has announced its 2025 Preferred Awards of Excellence with The Biltmore among 11 winning hotels. Presented by the brand's CEO Lindsey Ueberroth and President Michelle Woodley at the annual Preferred Global Conference in Singapore on May 15, 2025 The Biltmore was awarded I Prefer Hotel of the Year

“I would like to extend my sincerest congratulations to The Biltmore Hotel for being awarded the esteemed I Prefer Hotel of the Year award. Awarded the prestigious I Prefer Members' Choice Award in 2022, 2023, and 2024 The Biltmore has truly unlocked the power of loyalty. With a remarkable level of engagement, The Biltmore is a shining example of how a resort can utilize this powerful program to increase repeat guest stays and attract new guests for the future.” Dan Coyle, Executive Vice President, United States & Canada, Preferred Hotels & Resorts.

The Preferred Awards Of Excellence Recognize Member Hotels That Epitomize Excellence Within The Brand's Global Portfolio of over 600 hotels, resorts, and residences, and inspire the global travel community to pursue #ThePreferredLife. To qualify for nomination, hotels were required to rank among the top in their region as part of the Preferred Hotels & Resorts Integrated Quality Assurance program, which includes third party on-site inspections and real-time guest feedback from the world's top consumer review sites.

“We are honored to be recognized the I Prefer hotel of the year. And it was particularly rewarding to receive the recognition when amongst our fellow PHR-hoteliers at the recent PHR-2025 Awards of Excellence”, noted Tom Prescott, President. He continued, “The Biltmore Hotel endeavors not only to provide all its guests a remarkable experience during their stay but also strives to raise the level of that experience to new heights within the luxury travel segment whenever possible. I am proud of what my team members at the Historic Landmark do each and every day, and even more pleased that our PHR-I Prefer members feel the same way.”

The Biltmore Hotel endures as the iconic epicenter of Coral Gables, one of America's first planned cities. Built on a dream in 10 months, the Biltmore and Biltmore Golf will be celebrating a century of rich history in January of 2026.

Travelore Tips: Preferred Hotels & Resorts Announces Hotel Stay Benefits For AARP Members

Preferred Hotels & Resorts has announced a series of benefits exclusively for AARP members across the United States and its territories through its loyalty program, I Prefer Hotel Rewards. Upon booking and completing their first stay at any of the independent hotel brand's global portfolio of luxury hotels, AARP members will receive a 2,500 I Prefer bonus points to redeem towards future stays and an upgrade to I Prefer Explorer tier status.

"We are delighted to introduce AARP members, who are active adults with a passion for global travel, to the exclusive I Prefer Hotel Rewards program, giving those who book stays privileged access and valuable benefits for stays at one-of-a-kind properties around the world, said Cheryl Williams, chief revenue officer for Preferred Hotels & Resorts.

"We are excited to expand the depth of luxury and boutique hotel options available to our members in top destinations worldwide," said Victoria Borton, vice president, Lifestyle for AARP Services. "Through elevated status in Preferred Hotels & Resorts' loyalty program, I Prefer, members can enjoy enhanced service and amenities at a list of well-known luxury and iconic properties across the globe."

AARP members with Explorer status are entitled to all the associated benefits, including a 20% points bonus, welcome amenity, and a room upgrade at check-in based on availability.

As a pioneer in the independent hotel space, the Preferred brand was established 55 years ago by 12 like-minded hoteliers. Fast forward to today, and Preferred Hotels & Resorts is the world's largest independent hotel brand with a global portfolio of more than 650 hotels in over 80 countries, extending infinite luxury hotel experiences to discerning travelers seeking authentic, luxury hospitality in unique locations. AARP members can choose from a wide range of hotel experiences ranging from a chalet-style resort in the Austrian Alps to beachfront luxury in Zanzibar, and much more.

For more information, or to book the new AARP member offer from Preferred Hotels & Resorts, visit https://preferredhotels.com/offer/aarp

I Prefer Hotel Rewards Evolves Suite of Member Benefits with Introduction of I Prefer Loves

New Partnership Series Offers Loyalty Program Members Monthly Drop of Unique Savings and Private Experiences from Hand-Picked Lifestyle Brands

I Prefer Hotel Rewards – the world’s largest points-based loyalty program for independent hotel experiences by Preferred Hotels & Resorts – continues to enhance its range of benefits catering to the varied interests of its members with the launch of I Prefer Loves. Each month, I Prefer will showcase a much-loved brand partner across the travel, fashion, food and wine, home, and wellness industries through promotions that unlock privileged access to bespoke gifts, offers, and experiences. The series kicks off tomorrow with I Prefer Loves Anatomie, a collaboration - inspired by women who love to explore - with luxury apparel brand, Anatomie, which rewards all I Prefer members with a $50 discount code* to redeem towards purchases made via the brand’s website.

“Arriving at a time when we are all excited to reconnect with the world and enjoy new experiences, I Prefer Loves represents the continuous diversification of member benefits offered through I Prefer,” said Jeri Salazar, Vice President of Loyalty for Preferred Hotels & Resorts. “We have always been committed to protecting the interests of our loyal guests, and this exciting new addition offers valuable savings and unique experiences for them to enjoy from the comfort of their own home or in exciting new destinations when they are ready to travel again.”

As the featured I Prefer Loves partner for April 2021, Anatomie is gifting I Prefer members with a $50 discount code to use towards a new look or as a token of appreciation for an inspirational woman in their life from now through June 30, 2021. The discount is valid towards purchases valued at or in excess of US$178. Anatomie offers a range of lightweight, wrinkle-free clothes to suit every travel occasion and season - ideal for active women seeking style and comfort, especially now with travel and exploration once again in reach. The May 2021 edition of I Prefer Loves will feature a collaboration with The Bicester Village Shopping Collection – a global family of open-air luxury shopping destinations known for deep savings across more than 1,300 luxury fashion house boutiques, renowned restaurants and cafés, and concierge services. I Prefer members will receive an invitation to a Private Sale taking place across seven of its European Villages in destinations such as London, Paris, and Milan. In addition to existing savings of up to 60% for designer goods and dining experiences, members will enjoy an additional 10% savings on purchases made in-person or via virtual shopping, among other perks. Future brand spotlights will include luxury leather goods retailers, a sparkling wine purveyor, and an aviation company, among others.

The launch of I Prefer Loves follows the January debut of I Prefer Auctions, an initiative that allows members to bid for one-of-a-kind travel experiences with earned points for a limited time period. One of the first major hotel loyalty programs to postpone points expiration in light of COVID-19, I Prefer made a subsequent announcement in November 2020 that any of its 3.8 million members with accrued points would have their validity extended through June 30, 2021 and maintain Elite Status through June 30, 2022.

For more information on I Prefer Hotel Rewards or to enroll in the program, visit www.IPrefer.com. Members can visit I Prefer Loves for additional details on current and future partnerships, including terms and conditions for I Prefer Loves Anatomie and I Prefer Loves The Bicester Village Shopping Collection.

Loyalty Awards Update: Preferred Hotels & Resorts Announces Second I Prefer Points Rewards Extension

We’re happy to share an update from the Preferred Hotels & Resorts loyalty program I Prefer Hotel Rewards. As one of the first travel brands to make changes to its loyalty program benefits in light of the global pandemic, the brand will further extend the validity of accrued points and Elite status for all members – both here in the U.S. and globally. As such, more than 3.5 million I Prefer Hotel Rewards members will continue to enjoy flexibility and can keep their hard-earned Elite status and points for use on future hotel stays – as and when they are ready or able to travel. The renewed extensions will run as follows:

New Expiration Dates Points – June 30, 2021 Elite Status – June 30, 2022 No action is required for these extensions to occur, they will be reflected in each member’s account by December 31 2020. Travelers can find full details here on the I Prefer webpage. For any questions about these changes, travelers can reach our team at ipreferupdate@preferredhotels.com. This news follows Preferred Hotels & Resorts’ decision to protect members’ hard-earned benefits back in April 2020, which saw all members with Elite status maintain their status through June 30 2021 and the points expiration date for all members stretched to August 31 2020. Extending this initiative allows members with Elite status to keep it for an additional 12 months and all members the ability to use points that may have been sitting in their accounts at the beginning of this year until the end of June next year. I Prefer Hotel Rewards is the world’s largest points-based program for independent hotels represented within the Preferred Hotels & Resorts portfolio and counts more than 3.5 million active members and over 700 participating hotels globally. Complimentary to join, I Prefer provides additional value to frequent travelers, both for leisure or business, that favor the independent hotel experience with a cash-value Reward Certificates (exchangeable for accrued points), exclusive member rates for direct bookings, monthly VIP (Very I Prefer) offers from participating hotels, which includes a variety of amenities as well as Elite status and additional benefits such as priority early check-in/ late check out and room upgrades upon availability.

Preferred Hotels Loyalty Program Debuts E-Gift Cards, New Offers, And New Hotel Experiences

Preferred Hotels & Resorts Boosts I Prefer Hotel Rewards for the Return of Travel

Brand loyalty program debuts e-gift cards, new flexible member rate, Elite Platinum Offer, and a selection of new independent hotel experiences

Preferred Hotels & Resorts, the world’s largest independent hotel brand, is celebrating the highly anticipated return of travel by making a series of valuable updates to its I Prefer Hotel Rewards loyalty program. From a new Flexible Member Rate and an Elite Platinum Offer to the brand’s first-ever I Prefer E-Gift Cards and more than 25 new participating hotels worldwide, these program enhancements demonstrate Preferred’s unwavering commitment to offer best-in-class independent hotel experiences to its loyal and discerning I Prefer members as they ask, ‘Where Next?” following an extended period at home.

“Listening to and engaging with our loyal I Prefer members throughout this pandemic has been a top priority, and through these candid dialogues, we have learned that they want greater flexibility and more diverse offers as travel restrictions are lifted,” said Jeri Salazar, Vice President of Loyalty for Preferred Hotels & Resorts. “We are confident that the decisions we’ve made to enhance the program will provide travelers with a less restrictive, more valuable way to book authentic, one-of-a-kind independent hotel experiences whenever they decide to travel next.”

Flexible Member Rate

Recognizing the importance of member-only value and flexibility, Preferred Hotels & Resorts is doubling down through a new Flexible Member Rate that offers access to savings of 10 percent or higher on top of the best available rate when they book stays at more than 300 participating hotels. The new flexible rate is also fully cancellable up through day of arrival, providing travelers with the peace of mind needed if travel plans get disrupted. Bookings must contain a valid I Prefer member number and be made through PreferredHotels.com, IPrefer.com, the I Prefer app, the GDS, participating hotels’ websites, or the Preferred Hotels & Resorts’ Global Reservations team. The new rate is available now for travel through December 31, 2020.

Elite Platinum Offer

In addition to everyday Elite member benefits – which include complimentary room category upgrades, early check-in and late check-out, VIP welcome amenities, free internet, and 50 percent bonus points earning per eligible stay – the newly launched Elite Platinum Offer features daily breakfast for two and a resort credit of US$100 per stay that can be used toward on-property expenditures. Available for travel now through December 31, 2020, this unique benefit is valid exclusively to I Prefer Elite members for stays at more than 170 participating properties worldwide such as JA Manafaru (Maldives); The Upper House (Hong Kong); Grand Hotel Tremezzo (Lake Como, Italy); Finca Cortesin (Casares, Spain); Shutters on the Beach (Santa Monica, California); and Grand Velas Riviera Maya (Mexico). Members can access this benefit by visiting  www.PreferredHotels.com/eliteplatinum or contacting I Prefer member services at +1 636 736 4397.

I Prefer E-Gift Cards with 20% Bonus Value 

For the first time ever, Preferred Hotels & Resorts is offering I Prefer E-Gift Cards, which are available for a limited period now through June 27 as part of the company’s International Pineapple Week celebrations. The I Prefer E-Gift cards may be purchased exclusively online now in denominations of US$100 and US$250 with no expiration date, which can be used towards future stays at participating hotels and resorts in the United States, Canada, Mexico, and the Caribbean. As an additional gesture of hospitality, every purchase comes with 20 percent more value in the form of a US$20 or US$50 bonus card, respectively. To purchase I Prefer E-Gift Cards, see participating hotels, and read terms and conditions, visit shop.preferredhotels.com/giftcards through June 27, 2020.

Newest Hotel Options for I Prefer Travels   

With a portfolio of more than 700 distinctive hotels and resorts worldwide, I Prefer offers the benefits of a robust points-based loyalty program with access to authentic hotel experiences to suit every travel need. More than 25 new properties have recently joined Preferred’s prestigious loyalty program, including Biltmore Hotel (Coral Gables, Florida); Montage Healdsburg (Sonoma County, California); The Social House (Nairobi, Kenya); Banyan Tree Tamouda Bay (Fnideq, Morocco); La Villa Haussmann (Paris, France); Brenton Hotel (Newport, Rhode Island); Palmaia, The House of AiA (Riviera Maya, Mexico); Bluedoors York Luxury Suites (Medellin, Colombia); Rancho Santana (Rancho Santana, Nicaragua); Middle Eight (London, United Kingdom); Hayfield Manor (Cork, Ireland); Deltapark Vitalresort (Gwatt, Switzerland); JA Oasis Beach Tower (Dubai, United Arab Emirates), and Noku Maldives (Noonu Atoll, Maldives).

Protecting I Prefer Members’ Hard-Earned Loyalty Status and Points 

Today, Preferred Hotels & Resorts made the official announcement that it was extending the points expiration date for all I Prefer members globally through December 31, 2020. In March 2020, Preferred was among the first travel companies globally to announce its plan to protect the hard-earned benefits of its loyalty members by announcing that all I Prefer Elite members globally will maintain their status through June 30, 2021, regardless of their travel activity this year.

With more than 3.5 million travelers currently enrolled in membership, I Prefer is complimentary to join. Travelers who would like to take advantage of these exclusive promotions are invited to enroll in the program via www.IPrefer.com/enroll.

About Preferred Hotels & Resorts     

Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing more than 750 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program. The I Prefer™ hotel rewards program, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travelers seeking a unique experience. For more information, visit PreferredHotels.com.      

   

Preferred Hotels & Resorts Announces 20 Exciting Independent Hotel Openings Taking Place In The New Year

NEWPORT BEACH, CALIFORNIA – : Preferred Hotels & Resorts, the world’s largest independent hotel brand announces 20 new launches across the globe in 2020. From glitzy West Hollywood to historically palatial Stockholm, and from the winelands of Northern California to the undiscovered beaches of Tuscany, each of these new city hotels, beach resorts, and countryside retreats extends luxury independent hospitality at its finest, presenting travelers with an inspiring gateway to an authentic discovery of their chosen destination, wherever their journeys take them next.

BEST FOR A TOUCH OF HOLLYWOOD GLAMOUR

Pendry West Hollywood (West Hollywood, California, USA) – Launching summer 2020

Located on the iconic Sunset Strip, Pendry West Hollywood is one of the most anticipated developments in the creative heart of Los Angeles. The ‘new luxury’ hotel – set in an eye-catching glass fronted building with interiors designed by the acclaimed Martin Brudnizki Design Studio to evoke Californian glamour – comprises 149 guestrooms, including 37 suites and 40 additional residences. For the property’s signature restaurant and food and beverage outlets, Wolfgang Puck has created an unparalleled culinary experience inspired by the artistic energy of the surrounding area. Other stand-out features include a spectacular rooftop pool and bar adorned with chic cabanas; Spa Pendry a tranquil sanctuary offering personalized wellness treatments; curated public art collections showcasing local talent; bowling alley; and screening room. More information on Pendry West Hollywood, including rates, will be available soon via www.preferredhotels.com.

BEST FOR AN EXPERIENTIAL FOODIE BREAK

The Sense Experience Resort (Tuscany, Italy) – Launching March 2020

Located off the tranquil western central coast of Italy, bordering the Tyrrhenian Sea, The Sense Experience Resort is an eco-retreat made up of 12,000 acres of natural park and pine forest with a private beach in Tuscany’s Maremma region. Inspired by the five senses, the resort offers 112 guestrooms and suites with floor-to-ceiling windows and Italian-designed fabrics and furnishings, with many boasting views of Elba Island and the historic Torre Mozza. Guests are taken on a sensory culinary journey through dishes rooted in Tuscan experiences at Eatè restaurant; rotating street food menus for quick eats and picnics at onsite food truck L’Apino; and barefoot seven-course suppers on the beach under the stars. Other highlights include an outdoor pool with swim-up bar, complimentary bicycle rentals, cooking courses, yoga and Pilates, and a wealth of adventure activities, including deep-sea fishing, island trips by boat, and vineyard tours. Rates at The Sense Experience Resort start from US$130 per night. For more information or to book, visit www.preferredhotels.com.

BEST FOR HISTORICAL URBAN ELEGANCE

Villa Dagmar (Stockholm, Sweden) – Launching April 2020

Named after Dagmar Bergsten – a trailblazing woman and member of the owner’s family who enjoyed travel, art, and culinary trips to the Mediterranean in the early 1900s – Villa Dagmar is an intimate luxury hotel located in the exclusive Stockholm neighborhood of Östermalmstorg, close to City Hall, The Swedish History Museum, and Stureplan Square. The late 19^th century Art Nouveau building extends 70 guestrooms and suites, some with balconies overlooking the inner courtyard and orangery, as well as an organic food store, concept store selling hand-picked designer pieces, spa, flower shop, and signature restaurant serving Mediterranean-fusion cuisine by Michelin-starred Daniel Höglander and Niclas Jönsson. Guests can also enjoy effortless trips to the renowned market hall Östermalmshallen, which is connected to the hotel. Rates at Villa Dagmar start from US$331 per night. For more information or to book, visit www.preferredhotels.com.

BEST FOR A REFINED WINE COUNTRY RETREAT

Montage Healdsburg (Healdsburg, California, USA) – Launching October 2020

The newest launch from Montage Hotels & Resorts, Montage Healdsburg is a transformative hideaway nestled in the hills of Sonoma County, offering travelers a convenient and luxurious base to explore the destination’s celebrated wineries and farm-to-table restaurants. Designed with sustainability in mind, each of the 130 bungalow-style guestrooms and suites are in historic groves and comprise understated contemporary furnishings crafted with local stone, wood, and copper, along with private outdoor spaces that make up a third of each lodging including fire pits, private outdoor showers, and plush daybeds. Guests can experience two fine dining restaurants, treatments at Spa Montage, and a host of activities across the 258-acre resort such as winery tours, cooking classes, outdoor musical performances, 250 miles of hiking and biking trails, archery, and the bee apiary. More information on Montage Healdsburg, including rates, will be available soon via www.preferredhotels.com.

BEST FOR AN OCEANFRONT WELLNESS GETAWAY

Amrit Ocean Resort & Spa (Singer Island, Florida, USA) – Launching June 2020

Comprising more than seven acres of oceanfront in Palm Beach County’s Singer Island, Amrit Ocean Resort & Spa is a luxury coastal getaway created for guests to unplug and recharge. The wellness resort combines Eastern wellbeing philosophies and western technology through The Five Pillars of Wellness – its partnership with ESPA and the Himalayan Institute that connects mindfulness, nutrition, fitness, relaxation, and sleep across its four-story spa, meditation gardens, four farm-to-table restaurants, tranquility pools, outdoor Patanjali yoga classes, and sleep specialist services. The 153 guestrooms and 34 grand luxury wellness suites include terraces with uninterrupted ocean views featuring circadian rhythm lighting and freestanding bathtubs where guests can enjoy a personalized aromatherapy bath, compliments of a Bath Concierge. More information on Amrit Ocean Resort & Spa, including rates, will be available soon via www.preferredhotels.com.

ADDITIONAL 2020 OPENINGS INCLUDE:

AMERICAS

·         Greystone Miami Beach (Miami Beach, Florida, USA) – relaunching February 2020: Steps from the white sand beach, the historic 1930s hotel embraces Miami’s energy with Art Deco glamour across 91 guestrooms, a stunning rooftop pool, and a whiskey and dark spirits lounge.

·         Hotel Maverick (Grand Junction, Colorado, USA) – launching April 2020: Located steps from Colorado Mesa University, Hotel Maverick will be the first luxury hotel in the area at 45,000 square feet offering 60 guestrooms, two restaurants, and bar.

·         The Liberty Trust Hotel (Roanoke, Virginia, USA) – launching April 2020: Set in the Blue Ridge Mountains and originally opened in 1910 as a bank and office building, The Liberty Trust Hotel will launch after a full refurbishment to offer 50 guestrooms and suites.

·         Hotel Effie Sandestin (Sandestin, Florida, USA) – launching June 2020: On 2,400 acres of Florida’s Emerald Coast, the hotel integrates coastal charm with Southern hospitality across 250 guestrooms and 19 suites with views of Choctawhatchee Bay and championship golf courses.

·         Brenton Hotel (Newport, Rhode Island, USA) – launching June 2020: Located on the waterfront, Brenton Hotel pays homage to the area’s public buildings and their history through its architecture and features 57 sunlit guestrooms and suites with expansive views.

·         The Lake House on Canandaigua (Canandaigua, New York, USA) – launching summer 2020: Situated on picturesque Canandaigua Lake, the property offers lakeside luxury across 125 guestrooms, a dedicated events barn, signature restaurant, and destination spa and wellness center.

EUROPE

·         Iberostar Grand Fontana di Trevi (Rome, Italy) – launching March 2020: Just 200 feet from Trevi Fountain, Iberostar Grand Fontana di Trevi extends 19^th century Art Deco design elements across 67 guestrooms, two signature restaurants, and a spectacular rooftop terrace with skyline views.

·         Villa Copenhagen (Copenhagen, Denmark) – launching April 2020: A historic grand post office turned luxury hotel located next to Tivoli Gardens, Villa Copenhagen highlights conscious, approachable luxury across 390 guestrooms and suites – including a luxurious Earth Suite made solely from sustainable materials – as well as stunning interior gardens and dining outlets.

·         The Guardsman (London, United Kingdom) – launching April 2020: On London’s exclusive Buckingham Gate with 53 unique guestrooms and six exclusive residences, The Guardsman offers the atmosphere, discretion, and personal service associated with a private members’ club.

·         The Diaoyutai Mansion Frankfurt (Frankfurt, Germany) – launching July 2020: The first European hotel by the Diaoyutai MGM Hospitality hotel group combines traditional Asian design with international flair across 250 guestrooms and suites, steps from Frankfurt’s top attractions.

·         Pestana Douro, Riverside Hotel and Conference Centre (Porto, Portugal) – launching May 2020: The newest hotel from Pestana Hotels & Resorts will offer 165 guestrooms and suites, along with meeting and event spaces, on the shores of the Douro River.

·         The Londoner (London, United Kingdom) – launching July 2020: Located in Leicester Square, The Londoner is the world’s first super boutique hotel, boasting six subterranean levels and 350 guestrooms including 35 suites, in addition to showcasing the energy of London’s West End through unique design, innovative social spaces, and distinctive restaurants.

ASIA

·         Alma Resort (Cam Ranh, Vietnam) – launching February 2020: Situated on one of Vietnam’s most beautiful beaches, Alma Resort offers innovative design across nearly 600 apartments and villas, each featuring a waterfront view.

·         The Chedi Mumbai (Mumbai, India) – launching March 2020: Located in the heart of India’s commercial capital, The Chedi Mumbai is a serene and stylish oasis with 316 guestrooms and suites offering views of Powai Lake or the city skyline.

·         CONNECT BUSAN (Busan, South Korea) – launching May 2020: With 216 guestrooms and suites, each with private balconies and sweeping views of Busan Harbor or Yongdusan Park, CONNECT BUSAN is a respite for leisure and business travelers in South Korea’s historic area.

Whether on the go for business or leisure, travelers who visit these new hotels, along with more than 700 other member hotels from the Preferred Hotels & Resorts portfolio, can access exclusive member rates and earn reward points with the I Prefer Hotel Rewards program. Free to join, the program extends points redeemable towards free nights and other on-property expenditures, elite status, and other complimentary benefits to guests. Bookings can be made online at PreferredHotels.com or on the I Prefer mobile app, available on Android and iOS.

For more information on these hotels or any of the properties represented within the Preferred Hotels & Resorts portfolio, please visit www.PreferredHotels.com.