The votes have been tallied, and the standard for luxury cruising remains unchanged. For an astounding sixth consecutive year, Viking has been voted #1 for Rivers and #1 for Oceans by Condé Nast Traveler in the publication’s prestigious 2026 Readers’ Choice Awards. This continued dominance cements Viking's position as an unmatched powerhouse in the world of experiential travel.
Category: A Historic Milestone in Cruising
Maintaining the top spot in one category is a significant achievement, but sweeping both river and ocean categories for six straight years is unprecedented. Viking’s ability to deliver consistent, high-quality experiences across different types of vessels and global itineraries speaks volumes about its commitment to its guests. Adding to the accolade, Viking is also currently rated as a “World’s Best” by Travel + Leisure—making it the only travel company to simultaneously hold top honors from both of the industry's leading publications.
Category: The Viking Difference: "For The Thinking Person"
What keeps sophisticated travelers returning to Viking year after year? It is their unique approach to destination-focused cruising. Designed "For The Thinking Person," Viking eschews casinos and umbrella drinks in favor of deep cultural immersion. From exclusive access to local museums to onboard lectures by historians and destination experts, the focus is entirely on the journey and the enrichment it provides.
The fleet’s elegant, understated Scandinavian design allows the destinations to take center stage, while the "no nickel-and-diming" philosophy—which includes shore excursions, Wi-Fi, and wine or beer with meals in the fare—ensures a seamless and stress-free voyage.
Category: Expanding Horizons
Viking is not resting on its laurels. With a fleet of over 100 ships exploring 21 rivers, five oceans, and all seven continents, the company continues to innovate. Whether it's expanding their expedition vessels in Antarctica or introducing new, purpose-built ships on the Nile and the Mekong, Viking's commitment to opening up the world to curious travelers is stronger than ever.
For those planning their next grand adventure, the consensus from the world's most discerning travelers is clear: your journey should begin with Viking.
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